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Targeting

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Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty. Recent research by McKinsey & Company indicates that  “organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin.” Any company that ignores these figures won’t be around for long because customers expect personalized…

You’ve probably heard of the phrase, “Shoot for the moon — even if you miss, you’ll land among the stars.” An uplifting sentiment, but it definitely doesn’t apply to your marketing strategies. It’ll be like shooting into the black abyss of space if you can’t define who your target audience is. One of the essential first steps in business is understanding the people who are interested in your product or service, and where they come from. This…