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Targeting

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For the better part of a decade, lookalike audience targeting has been a go-to marketing tool for brands and organizations to expand their reach and sell more. After all, marketers have long used audience targeting to match their prospective client list with the behaviors and demographics of their best customers.  Even before digital marketing, being able to spot, track, and engage high-value audiences was a priority for businesses across the board, from car dealerships to…

An effective marketer knows how to set up proper ad targeting for their digital campaigns. When it comes to ad targeting, the problem is not a shortage of digital advertising platforms or opportunities; it’s knowing how to effectively use the tools available to create a strategy that works. Clearly defining your strategy not only provides you with the results you’re looking for but also saves you time and money. So, how do you get started?…

Consider this marketing experience: A banner promoting blue-light filtering glasses on an article listing the best books of 2020. Or a video ad for sports equipment that’s shown before a YouTube fitness tutorial. Maybe even text ads for a weekly produce subscription box on the sidebar of a recipe site.  It’s a no-brainer that marketers see the best results when they showcase their brand alongside content that their target audience pursues online. In fact, it’s…

Behavioral targeting segments your audiences based on their interests as exhibited by their behavior. By gathering data, segmenting, and targeting your audiences by behavior, you can vastly increase your sales and win client loyalty.  Behavioral retargeting uses that same data to re-engage audiences that have already shown an interest in your brand based on their interactions with your website, social media ads, and email campaigns. With this knowledge, you can create personalized ad and email…

You’ve probably heard of the phrase, “Shoot for the moon — even if you miss, you’ll land among the stars.” An uplifting sentiment, but it definitely doesn’t apply to your marketing strategies. It’ll be like shooting into the black abyss of space if you can’t define who your target audience is. One of the essential first steps in business is understanding the people who are interested in your product or service, and where they come from. This…