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Target Audience

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For your company to be successful, one of the challenges you must overcome is connecting with your customers. This is where social media comes in — with the right mix of tactics and channels, you will be able to connect with your target audience on a deeper level and help them feel valued and appreciated by your business.  Here are seven ways to leverage social media to build relationships with your customers. Respond to Customers’ Messages If…

In this special Unrolling double feature, we’ll look at LOLA and Hims, two hot health and wellness brands focusing on reproductive health. That might make some of our readers uncomfortable — lean into that feeling because it’s is critical to understanding how these two companies have been able to gain so much traction so quickly. Readers may also find that they react differently based on their sex or the gender they identify as — this…

Competitive research doesn’t have to involve hiring professionals to track and assess your competitors, like straight out of a spy movie — there’s plenty of data on the internet to collect. By investing even a small amount of time, businesses can gather intelligence on business rivals,  identify opportunities and threats in the marketplace, and refine their messaging.  To build an effective framework for competitive analysis, we’ve included a basic step-by-step process to follow as well…

You’ve probably heard of the phrase, “Shoot for the moon — even if you miss, you’ll land among the stars.” An uplifting sentiment, but it definitely doesn’t apply to your marketing strategies. It’ll be like shooting into the black abyss of space if you can’t define who your target audience is. One of the essential first steps in business is understanding the people who are interested in your product or service, and where they come from. This…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…