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supply chain

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The world is in the midst of what economists call a “black swan event” — an unexpected occurrence that causes severe damage to the economy. Under regular market conditions, businesses operate within a familiar and relatively predictable framework of supply and demand.  Yet when faced with a black swan, like COVID-19, supply and demand are thrown into disarray. Quarantines, factory shutdowns, and panic buying are massively disrupting the supply and demand chain, with almost 75%…

Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already well-versed in using tools like Google Analytics, Adwords, and other social media analytics to support marketing campaigns. But what about the supply chain? Today, brands that rely on past performance and gut instinct rather than on robust data and predictive analytics are making a big mistake.  For e-commerce companies, supply…