Tag

streaming services

Browsing

The cola wars, the burger wars, the cable wars — marketing has always been a battleground. And the latest war? Streaming services. Video streaming is a huge business. In 2020, it’s expected to generate revenue of close to $26 billion, with an annual growth rate of 4.1%. In households that use OTT (over-the-top media services), 19% of the time is spent streaming TV. Netflix is, of course, a veteran in the industry, having been founded…