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About 7.5 million blog posts are published every day, and it’s no secret that not all blog posts are created equal. If you want to turn your readers into interested leads and customers for your business, you’re going to need to invest time and effort in writing engaging conversational blog posts. When you can explain and communicate your expertise in a simple, everyday tone, people will see you and your brand as approachable — and that can lead to…

In the book “Range: Why Generalists Triumph in a Specialized World,” David Epstein writes about how in the most complex and unpredictable fields (marketing, anyone?), generalists are more prone to thrive than specialists. His extensive research shows that exploring topics outside of someone’s main area of focus can create a more well-rounded skill set and be vital for career development and growth. Soccer great, Abby Wambach, agrees. In a podcast interview, she spoke openly on how playing…