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statistical significance

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For growth marketers, there’s nothing more important than data. Wait, scratch that — there’s nothing more important than analyzing data properly. If you fail to do so, it’s easy to come to the wrong conclusions. Fortunately, there’s a way to measure data without any room for guesswork: A/B testing.  What is A/B Testing? A/B testing, also known as split testing or bucket testing, is one of the most powerful tools in a marketer’s kit. It’s…