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Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…

Every startup begins with a great idea. With a lot of hard work and a little bit of luck, that idea can become a tangible, real-life product. However, developing a product is only the first hurdle that companies have to clear. The next challenge is to find (and attract) customers who will buy that great idea. If a startup doesn’t have a strong plan to attract customers from the early stages of development, getting that…

Seeing a product idea become a tangible reality is the ultimate thrill for any startup, but getting to that point is another story. Before a product can begin to bring in revenue, startups must travel the long road from sketch, to prototype, to a manufactured product. To reach a manufactured product, the startup needs a manufacturer — and finding the right manufacturing partner is critical. The manufacturer will have a direct effect on the quality…

In the dark ages, before the first dot-com bubble of the 1990s, making a stock trade was an arcane process. You needed a broker — a physical human being with an office and a license and access to the infrastructure that powered securities transactions. You also needed a large amount of money because reputable brokers didn’t have time to waste on people making $100 trades on their lunch hour. Trading meant calling your broker, letting…