Quick! What brand comes to mind when you imagine millennial pink? If the wildly popular ecommerce company Glossier was your answer, you’re on the right track. There’s a reason why Glossier is the epitome of direct-to-consumer (D2C) marketing: It practically invented the playbook for how modern brands can (and should!) connect with customers, celebrate authenticity, and leverage social media. Without further ado, here’s everything you should know about this powerhouse brand — complete with all…
In the world of different types of marketing, social media marketing is considered the “cool kid.” Why? Because the stats don’t lie — a staggering 90.4% of Millenials use social media, with Generation X trailing closely behind at 77.5%. Even Baby Boomers make up a significant number of users, with almost half of them active on social media platforms. All of this comes as no surprise — where else could you connect with your friends and…
Social media marketing may seem daunting — after all, the landscape is continually shifting. It’s like a roller coaster ride: from fake news to new algorithms, the list of what’s thrown at you goes on and on. This is why it’s crucial to strategize before you start planning: You want to get as much value as possible from the time and resources you put into social media. Let’s take a look at the five key…
