Tag

Social Media Marketing

Browsing

Social media platforms like Facebook and Twitter make it easy for anyone to share their musings with the world — but the sad truth is most posts languish in obscurity. Because of the sheer number of brands, influencers, and regular people creating content, the reality of social media is for every “Egg That Broke Instagram,” there are millions of carefully crafted posts that will go unnoticed.  If you’re still wondering how to go viral on…

While we may no longer regularly tune in to QVC, livestream selling is more relevant than ever. If you scratched your head reading the previous sentence—whether you’re saying “I have no idea what QVC stands for” or “I’m skeptical that people in 2021 are interested in QVC-style selling”—we’re here to impart some wisdom on live marketing. 1. Livestreaming Isn’t Just for Gamers Anymore Livestream selling—where a host promotes products in a live video format—is a…

Ever experienced a burst of dopamine after receiving a new follower, like, or share? Although these numbers can feel like an affirmation that you’re acing your social media strategy, the truth is they’re a mediocre indicator of performance. (For example, while gaining a thousand new followers may seem impressive, it becomes significantly less impactful when you realize they’re all bots.) In fact, the number one mistake that many marketing amateurs make is focusing on chasing…

It’s the platform where celebrities like Oprah and Ashton Kutcher hang out. Mark Zuckerberg and Elon Musk are there, too. Recently valued at $4 billion, Clubhouse is one of the buzziest new social media apps, offering a space for uncensored audio group chats on virtually any topic. Since the beta program ended in July 2021, Clubhouse’s mysteriousness has lessened a bit. No longer invite-only, Clubhouse is the hottest playground for brands looking for new ways…

By now, you’ve probably heard of TikTok — the booming social media app where users share original video content in fun and creative ways. TikTok started in 2018 and quickly gained popularity, reaching 62 million installs in January 2021 alone. With 1 billion monthly active users, there’s a good chance your target audience is on the app. And wherever your audience is, you should be, too. That’s why, if you haven’t already, it’s time to…

It doesn’t take a seasoned marketer to know that the social media landscape is fast-paced and dynamic, full of minute-by-minute updates and new features. Though social media updates translate to even better ways to impress shoppers and existing customers, they’re not the easiest to keep track of — if you feel like you’re constantly on your toes, you’re not alone.  To save you the headache, here’s our ultimate list of every update and new feature…

Ah yes, social media: the beloved technology that permeates modern society. From keeping us informed about our friends’ engagements to providing us with a never-ending stream of entertainment, social media is an inescapable part of our everyday lives.  With the ability to reach over 3.2 billion users worldwide (that’s nearly half of the entire human population!), it’s unsurprising that advertising on social media platforms is one of the top tactics that Shopify marketers currently rely…

Creating an Instagram ad is hard work, especially for marketers whose schedules are so crammed that any creative brainstorming can feel overwhelmingly draining. The platform is incredibly visual, full of amazing content from curators and creators who seemingly have an unending stream of ideas for new posts. Meanwhile, it’s browsed by the most digitally savvy and cynical audience anywhere on the Internet (those young shoppers can be ruthless!). The nature of Instagram forces brands to…

Since it was founded in 2006, more than 1.7 million brands have used ecommerce platform Shopify to sell more than $200 billion in goods directly to consumers. It’s one of the few ecommerce players that can actually make Amazon sweat. It helps that Shopify sellers have many tools at their disposal to advertise online, including the visual social media platform, Instagram. Through Shopify Instagram ads, the social media giant’s large, diverse, and highly engaged user…

Determining the right Shopify Facebook ads strategy can be a complicated affair. First, you have to pinpoint where to start. Then comes a never-ending process of trial and error to optimize your presence. But given Facebook refers more potential customers to ecommerce sites than any other platform by a longshot, it’s certainly worth the trouble. By layering in a few additional tactics, you can scale your most effective Facebook ad campaigns easily and cost-effectively in…