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Social Media Marketing

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Today’s digital landscape is so fast-paced that everyone (marketers included) may struggle to refresh and catch up. With digital consumers spending a daily average of 2 hours and 22 minutes on social media, marketers’ responsibilities now include staying updated on algorithm adjustments, trending memes, and new platforms that appear without notice. (Hello, Instagram Reels.) Consider it a full-time job to stay informed on the latest social media news. Check out our list of the best…

For your company to be successful, one of the challenges you must overcome is connecting with your customers. This is where social media comes in — with the right mix of tactics and channels, you will be able to connect with your target audience on a deeper level and help them feel valued and appreciated by your business.  Here are seven ways to leverage social media to build relationships with your customers. Respond to Customers’ Messages If…

No one outside search engines like Google and Bing definitively knows how their ranking algorithms work. In fact, an entire industry of search engine optimization (SEO) has emerged in the last 20 years to figure out what search engines do behind the scenes and how they can use this information to help clients rank as high as possible. It’s a never-ending job rife with speculation: According to this Google algorithm update tracker from SEO software…

As a business, one of your biggest priorities is getting as many qualified leads as possible with your current marketing budget. And while you might be willing to pay for your leads using advertising, there might be one powerful marketing channel you aren’t yet making the most of — Pinterest. Why Should You Use Pinterest for Organic Lead Generation? It’s a visual search engine, not social media Many marketers fall under the misconception that Pinterest…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

All across the world, companies are publishing digital content at a rapid rate. Every once in a while, through the millions of stories plastered across the web, a piece of content succeeds and goes viral organically. The question is, what happens next? Do you sit back, relax, and wait until the buzz fizzles out? Of course, not — viral posts are rare and definitely not the norm. A recent study shows that out of 500…

Social media has literally taken over lives. That’s what happens when everyone is walking around with what equates to a miniature computer in their pockets. According to Statista, the average person spends 136 minutes a day on social media platforms. Direct-to-consumer (D2C) brands and marketers continue to bet big on social advertising. Based on eMarketer’s 2020 forecasts, advertisers are expected to increase social ad spending by 20.4% — equating to $43.53 billion. With that chunk of change…