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Social Media Marketing

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Ah yes, social media: the beloved technology that permeates modern society. From keeping us informed about our friends’ engagements to providing us with a never-ending stream of entertainment, social media is an inescapable part of our everyday lives.  With the ability to reach over 3.2 billion users worldwide (that’s nearly half of the entire human population!), it’s unsurprising that advertising on social media platforms is one of the top tactics that Shopify marketers currently rely…

Creating an Instagram ad is hard work, especially for marketers whose schedules are so crammed that any creative brainstorming can feel overwhelmingly draining. The platform is incredibly visual, full of amazing content from curators and creators who seemingly have an unending stream of ideas for new posts. Meanwhile, it’s browsed by the most digitally savvy and cynical audience anywhere on the Internet (those young shoppers can be ruthless!). The nature of Instagram forces brands to…

Since it was founded in 2006, more than 1.7 million brands have used ecommerce platform Shopify to sell more than $200 billion in goods directly to consumers. It’s one of the few ecommerce players that can actually make Amazon sweat. It helps that Shopify sellers have many tools at their disposal to advertise online, including the visual social media platform, Instagram. Through Shopify Instagram ads, the social media giant’s large, diverse, and highly engaged user…

Determining the right Shopify Facebook ads strategy can be a complicated affair. First, you have to pinpoint where to start. Then comes a never-ending process of trial and error to optimize your presence. But given Facebook refers more potential customers to ecommerce sites than any other platform by a longshot, it’s certainly worth the trouble. By layering in a few additional tactics, you can scale your most effective Facebook ad campaigns easily and cost-effectively in…

“How well is your marketing working?” It’s easy for D2C brands to feel stumped by this simple question — the connection between a company’s success and metrics like video views and website visits can be murky. To find an answer, marketers not only have to comb through an overwhelming amount of data, but they also must understand topsy-turvy customer journeys that warrant different attribution models. No need to stress: We compiled this cheat sheet of…

Whether we are conscious of it or not, people are pack animals. We need to feel part of something, we need one another, and we need to socialize. Thus, the purchasing decisions we make are influenced by what the people around us think and choose. Every time you need to make a purchase, your brain will use a shortcut to help you make this decision. A simple way to do this is to look at…

Late last year, Walmart conducted a radical experiment: Selling clothes on TikTok. The retailer hasn’t shared performance metrics. But regardless of how much merchandise is sold, the fact a retailer the size of Walmart is testing out social selling in the U.S. is a clear signal it’s only a matter of time before we’re buying products directly within our feeds, much like consumers in China already do.  What Is Social Commerce, and Why Is It…

Marketing changed overnight in 2020, with a significant shift in digitalizing efforts. Social media platforms, in particular, saw substantial growth in 2020, with major platforms gaining 10% more users in the last year. Here are the top social media trends to grow your brand on social media in 2021.  1. SEO Will Play an Integral Role Discoverability on social media platforms isn’t just tied to hashtags anymore. Instagram recently announced that they’re going to roll out keyword…

In 2021, social media will continue to dominate digital marketing. Facebook, TikTok, Instagram, and many other platforms still have the power to do everything from reinventing long-standing businesses to launching new careers overnight. They are essential tools in business development and marketing, whether you’re trying to break into e-commerce or establish yourself as a creative.  Equally as important in today’s modern marketplace is the presence of brand-building, and social media has allowed brands to grow…

According to a recent study, preliminary numbers show that COVID-19 has pushed up internet use by 70%. With so much of the world’s population under lockdown, millions have spent most of 2020 creating and consuming digital content — it became the year for fleeting jokes, social challenges, and new platforms. Let’s head down memory lane and explore four of the most buzz-worthy marketing moments and how to incorporate these recent internet behavior changes into your 2021…