Whether it’s a bridesmaid dress, a meal prep subscription or a fancy linen duvet cover, chances are social media has influenced your purchase of a product or service, and you’re not alone. According to Sprout Social, 84% of millennials said they were more likely to buy from a brand they follow on social media compared to a brand they don’t follow on social. Leading the way is Instagram, the Facebook-acquired platform with over 500 million…
Imagine this scenario: a person finds your website and within minutes, decides to complete a purchase — becoming a lifelong customer. Most marketers are wise enough to know that the chances of this happening on a massive scale are small. About 96% of the people that visit a website for the first time are not ready to buy. People need more than one interaction with a brand to feel compelled to take the plunge and become…
Since being introduced back in August 2016, Instagram Stories has revolutionized the way brands engage with social audiences. Find out how you can leverage this ad type for your holiday campaign.
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
How well do you know your competition? We created a worksheet to help you spot your competitors’ tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
Whether or not you’re running ad campaigns this July 4th holiday, it’s still the perfect time to think about your digital initiatives. In this post, we give 4 tips to get your owned channels in order.
Each year, consumers spend billions of dollars on Valentine’s Day. In this blog post, find out how they’re shopping, what they’re buying, and more.