Tag

Social Media Marketing

Browsing

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

All across the world, companies are publishing digital content at a rapid rate. Every once in a while, through the millions of stories plastered across the web, a piece of content succeeds and goes viral organically. The question is, what happens next? Do you sit back, relax, and wait until the buzz fizzles out? Of course, not — viral posts are rare and definitely not the norm. A recent study shows that out of 500…

Social media has literally taken over lives. That’s what happens when everyone is walking around with what equates to a miniature computer in their pockets. According to Statista, the average person spends 136 minutes a day on social media platforms. Direct-to-consumer (D2C) brands and marketers continue to bet big on social advertising. Based on eMarketer’s 2020 forecasts, advertisers are expected to increase social ad spending by 20.4% — equating to $43.53 billion. With that chunk of change…

For many people, going through a biometric health screening is the last thing they want to do this time of year. The extra weight gained during the holiday season can turn a solid BMI score into a reality check that’d be better received after the new year. However, the funny thing is that BMI is no longer considered to be an accurate metric for cardiovascular health. Similarly, many direct-to-consumer (D2C) brands have trouble ensuring that…

Social media has quickly taken over our modern world. As a society, we can’t go anywhere without someone taking a selfie of an experience or posting their Instagram-worthy meal. Social media is now the primary way we communicate with each other and consume information, making it the best place for brands to connect with their target audiences. In order to effectively reach consumers and keep up with the ever-changing social landscape, marketers must keep a pulse…

Social media marketing may seem daunting — after all, the landscape is continually shifting. It’s like a roller coaster ride: from fake news to new algorithms, the list of what’s thrown at you goes on and on. This is why it’s crucial to strategize before you start planning: You want to get as much value as possible from the time and resources you put into social media. Let’s take a look at the five key…

Whether it’s a bridesmaid dress, a meal prep subscription or a fancy linen duvet cover, chances are social media has influenced your purchase of a product or service, and you’re not alone. According to Sprout Social, 84% of millennials said they were more likely to buy from a brand they follow on social media compared to a brand they don’t follow on social. Leading the way is Instagram, the Facebook-acquired platform with over 500 million…