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Social Media Marketing

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In 2021, social media will continue to dominate digital marketing. Facebook, TikTok, Instagram, and many other platforms still have the power to do everything from reinventing long-standing businesses to launching new careers overnight. They are essential tools in business development and marketing, whether you’re trying to break into e-commerce or establish yourself as a creative.  Equally as important in today’s modern marketplace is the presence of brand-building, and social media has allowed brands to grow…

According to a recent study, preliminary numbers show that COVID-19 has pushed up internet use by 70%. With so much of the world’s population under lockdown, millions have spent most of 2020 creating and consuming digital content — it became the year for fleeting jokes, social challenges, and new platforms. Let’s head down memory lane and explore four of the most buzz-worthy marketing moments and how to incorporate these recent internet behavior changes into your 2021…

Australia is known for many things, including but not limited to stunning coastlines, an eclectic array of animals, and a thriving brooch community. That’s right — there’s an online brooch community that exists within Facebook groups, and one of the most prominent participants is Yvette Smith, founder of She Loves Blooms.  Drawn to brooches because of their versatility and personalization (stick one on a dress and watch it transform!) and her love of storytelling (She…

Have you ever noticed when a product you’re interested in seems to follow you around the internet? Or worse, when you continue to see ads for an item you’ve already purchased? It’s happened to all of us. And we’re willing to bet that experience was one of the first times you encountered retargeting in online advertising, even if it was poorly executed. These useless reminders often irk shoppers, destroy brand affinity, and waste ad budget.…

Facebook first started offering ads in 2007 — three years after the company was founded — with only three options: branded Facebook pages, an ad system called Social Ads, and an interface “to gather insights into people’s activity on Facebook that marketers care about.” And the rest, as they say, is history. Today, Facebook Ads is a nearly $70-billion-a-year business with a plethora of options for the millions of brands that advertise on the platform.…

Similar to Oreo’s spontaneous dunk in the dark tweet during the blackout at the 2013 Super Bowl, Ocean Spray’s surprise appearance in Nathan Apodaca’s now-famous “Dreams” TikTok video will surely go down in history as two of the greatest examples of social media marketing. And while Ocean Spray was not responsible for the content in Apodaca’s video — which has been viewed more than 66 million times, earned him a new cranberry-red pickup truck from…

From Snapchat to TikTok, there are many short-form video platforms for social media users to spend their time on. Younger generations have flocked to these apps, enjoying the thrill of limited-time content and snackable pieces of entertainment.  Of course, the pivot from traditional media forms to mobile-only, 30-second video clips should come as no surprise, considering how millennials and Gen Zers are labeled the “instant gratification” generations.  To cement themselves as a major player in…

Given the ever-growing number of social platforms, tactics, and creative possibilities, mapping out the best social media marketing plan for your brand can be an overwhelming task. In fact, 47% of marketers say that developing a sound social media strategy is their biggest challenge. (The struggle is real.) Luckily, there are plenty of companies that have mastered the art of social media in unique ways. Here are four brands to gain inspiration from — which…

If you’re wondering whether your brand should be actively selling products on Instagram, consider this: more than 130 million users tap on Instagram Shopping posts each month. Instagram Shopping is a feature that allows brands to sell products directly to the platform’s 1 billion global users. Upon its launch in March 2017, Instagram said it wanted to “create something that was less transactional and more immersive” and that made “mobile shopping feel just like shopping.”…

Today’s digital landscape is so fast-paced that everyone (marketers included) may struggle to refresh and catch up. With digital consumers spending a daily average of 2 hours and 22 minutes on social media, marketers’ responsibilities now include staying updated on algorithm adjustments, trending memes, and new platforms that appear without notice. (Hello, Instagram Reels.) Consider it a full-time job to stay informed on the latest social media news. Check out our list of the best…