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Today’s digital landscape is so fast-paced that everyone (marketers included) may struggle to refresh and catch up. With digital consumers spending a daily average of 2 hours and 22 minutes on social media, marketers’ responsibilities now include staying updated on algorithm adjustments, trending memes, and new platforms that appear without notice. (Hello, Instagram Reels.) Consider it a full-time job to stay informed on the latest social media news. Check out our list of the best…

For your company to be successful, one of the challenges you must overcome is connecting with your customers. This is where social media comes in — with the right mix of tactics and channels, you will be able to connect with your target audience on a deeper level and help them feel valued and appreciated by your business.  Here are seven ways to leverage social media to build relationships with your customers. Respond to Customers’ Messages If…

If your company isn’t using Instagram Stories, it’s time to catch up — over half the businesses on Instagram are using this feature to engage with and delight their audiences. Let’s explore the benefits of Instagram Stories, how to get started, and best practices to incorporate into your social media strategy. For more on social media best practices: Why Create Instagram Stories? Unlike regular Instagram posts, Instagram Stories disappear after 24 hours. However, despite the…

There’s no denying that these are tough times. When times are tough, it’s really common for brands to struggle with what to say, particularly on social media. Do you stick with your old messaging and pretend it’s still business as usual? (Hint: no). Do you commit your feed to only COVID-19 related posts from now on? (Hint: probably not). While we can’t answer these questions for you, we can give you a guide to putting…

In the past, customers were limited to a couple of avenues for customer service inquiries: in-store and over the phone. Now, thanks to the rise of technology, customers have a variety of service channels to choose from — including Facebook, Instagram, and all of the channels that fall under the social media umbrella.  That’s right — social media channels have evolved into more than advertising and marketing platforms; they’re also now one of the top…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

Whether it’s stunning visuals on Instagram or a fun quiz on Facebook, social media platforms allow direct-to-consumer (D2C) companies to connect with consumers by sharing engaging content about their products and services. Until recently, social media has been all about referral traffic to your website. Now, however, you can use your company’s social media presence to drive your sales directly through social commerce. Why Social Commerce Is Critical for E-Commerce Social commerce is selling products…

Social media has literally taken over lives. That’s what happens when everyone is walking around with what equates to a miniature computer in their pockets. According to Statista, the average person spends 136 minutes a day on social media platforms. Direct-to-consumer (D2C) brands and marketers continue to bet big on social advertising. Based on eMarketer’s 2020 forecasts, advertisers are expected to increase social ad spending by 20.4% — equating to $43.53 billion. With that chunk of change…