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Facebook first started offering ads in 2007 — three years after the company was founded — with only three options: branded Facebook pages, an ad system called Social Ads, and an interface “to gather insights into people’s activity on Facebook that marketers care about.” And the rest, as they say, is history. Today, Facebook Ads is a nearly $70-billion-a-year business with a plethora of options for the millions of brands that advertise on the platform.…

Shopping cart abandonment happens to all e-commerce retailers, no matter how small or large. Shoppers can be fickle: They may browse for other deals, get distracted, or perhaps never had any intention of checking out in the first place (and simply enjoy the thrill of the chase). No wonder the average cart abandonment rate hovers around 77%. Still, seeing marketing efforts fail to guide conversions successfully can be a massive headache for brands. It’s up…

From Snapchat to TikTok, there are many short-form video platforms for social media users to spend their time on. Younger generations have flocked to these apps, enjoying the thrill of limited-time content and snackable pieces of entertainment.  Of course, the pivot from traditional media forms to mobile-only, 30-second video clips should come as no surprise, considering how millennials and Gen Zers are labeled the “instant gratification” generations.  To cement themselves as a major player in…

Given the ever-growing number of social platforms, tactics, and creative possibilities, mapping out the best social media marketing plan for your brand can be an overwhelming task. In fact, 47% of marketers say that developing a sound social media strategy is their biggest challenge. (The struggle is real.) Luckily, there are plenty of companies that have mastered the art of social media in unique ways. Here are four brands to gain inspiration from — which…

If you’re wondering whether your brand should be actively selling products on Instagram, consider this: more than 130 million users tap on Instagram Shopping posts each month. Instagram Shopping is a feature that allows brands to sell products directly to the platform’s 1 billion global users. Upon its launch in March 2017, Instagram said it wanted to “create something that was less transactional and more immersive” and that made “mobile shopping feel just like shopping.”…

The leaves are changing, and so is the season, which means there’s a fresh influx of content opportunities for your social media channels. Love it or hate it, fall is probably the most talked-about season of the year, and chock-full of holidays on top of that. All of this can make for great content inspiration for your social media channels, regardless of your industry, audience, or brand.  Here’s how to get your community ready for…

Today’s digital landscape is so fast-paced that everyone (marketers included) may struggle to refresh and catch up. With digital consumers spending a daily average of 2 hours and 22 minutes on social media, marketers’ responsibilities now include staying updated on algorithm adjustments, trending memes, and new platforms that appear without notice. (Hello, Instagram Reels.) Consider it a full-time job to stay informed on the latest social media news. Check out our list of the best…

For your company to be successful, one of the challenges you must overcome is connecting with your customers. This is where social media comes in — with the right mix of tactics and channels, you will be able to connect with your target audience on a deeper level and help them feel valued and appreciated by your business.  Here are seven ways to leverage social media to build relationships with your customers. Respond to Customers’ Messages If…

If your company isn’t using Instagram Stories, it’s time to catch up — over half the businesses on Instagram are using this feature to engage with and delight their audiences. Let’s explore the benefits of Instagram Stories, how to get started, and best practices to incorporate into your social media strategy. For more on social media best practices: Why Create Instagram Stories? Unlike regular Instagram posts, Instagram Stories disappear after 24 hours. However, despite the…