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Social media platforms like Facebook and Twitter make it easy for anyone to share their musings with the world — but the sad truth is most posts languish in obscurity. Because of the sheer number of brands, influencers, and regular people creating content, the reality of social media is for every “Egg That Broke Instagram,” there are millions of carefully crafted posts that will go unnoticed.  If you’re still wondering how to go viral on…

Ever experienced a burst of dopamine after receiving a new follower, like, or share? Although these numbers can feel like an affirmation that you’re acing your social media strategy, the truth is they’re a mediocre indicator of performance. (For example, while gaining a thousand new followers may seem impressive, it becomes significantly less impactful when you realize they’re all bots.) In fact, the number one mistake that many marketing amateurs make is focusing on chasing…

It doesn’t take a seasoned marketer to know that the social media landscape is fast-paced and dynamic, full of minute-by-minute updates and new features. Though social media updates translate to even better ways to impress shoppers and existing customers, they’re not the easiest to keep track of — if you feel like you’re constantly on your toes, you’re not alone.  To save you the headache, here’s our ultimate list of every update and new feature…

As a growing ecommerce brand, you’ve probably invested in building your email list and perfecting your email deployment strategy. But what if we told you there are other customer contact alternatives that’ll allow you to communicate directly with customers? As a marketer, you’ve likely realized that while emails are a powerful marketing tactic, it’s gotten increasingly difficult for your messages to rise above the noise. Today, shoppers’ inboxes are crowded with promotional newsletters, sales alerts,…

Nine years ago, Oculus raised $2.5 million on Kickstarter. Two short years later, they were acquired by Facebook for a whopping $2 billion. Today, not only are its headsets featured prominently in every holiday gift guide, the company has forever transformed the virtual reality landscape.  But how exactly did Oculus grow from a crowdfunding sensation into a mass-market consumer brand so quickly? And what can other brands learn about keeping engagement and interest high after…

Whether we are conscious of it or not, people are pack animals. We need to feel part of something, we need one another, and we need to socialize. Thus, the purchasing decisions we make are influenced by what the people around us think and choose. Every time you need to make a purchase, your brain will use a shortcut to help you make this decision. A simple way to do this is to look at…

While the old adage goes, “Beauty is in the eye of the beholder,” there are some key trends that have taken the beauty industry by storm. As a massive category poised for continued growth, we looked at some brands that have been riding this wave and adding their unique spin.  But First — the State of the Industry The size of the global beauty marketing was $465 billion in 2017 — and by 2024, it’s…

Becoming a thought leader is a great way to increase brand awareness and boost your career. However, it takes time to establish yourself as one. Here are a few tips when starting your journey to becoming a thought leader.  Narrow Down Your Niche To become a thought leader, the first thing you need to do is pin down the niche you’re going to focus on. You might already be working or involved in a particular…

Everything changed in 2020 — including the beauty industry, which has long been dominated by big brands and brick-and-mortar retail. But there’s a shift afoot as consumers gravitate toward direct-to-consumer (D2C) beauty brands like Glossier and Drunk Elephant, which are primarily available online. That’s why by 2023, ecommerce is projected to account for 48% of beauty sales. These beauty ecommerce trends are yet another instance of how consumer shopping behavior has forever been changed by…

Move over Tinder and OkCupid. There’s a queen bee in the dating app scene: Bumble. 🐝 After the female-centric dating app went public on February 11, its stock quickly traded up nearly 77%, reaching a market cap of — wait for it — $8.3 billion.  With singles using the same handful of apps to look for love, how did Bumble edge out its competitors? And what can other companies learn from this young, Instagram-friendly, and…