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In the past, customers were limited to a couple of avenues for customer service inquiries: in-store and over the phone. Now, thanks to the rise of technology, customers have a variety of service channels to choose from — including Facebook, Instagram, and all of the channels that fall under the social media umbrella.  That’s right — social media channels have evolved into more than advertising and marketing platforms; they’re also now one of the top…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…

Whether it’s stunning visuals on Instagram or a fun quiz on Facebook, social media platforms allow direct-to-consumer (D2C) companies to connect with consumers by sharing engaging content about their products and services. Until recently, social media has been all about referral traffic to your website. Now, however, you can use your company’s social media presence to drive your sales directly through social commerce. Why Social Commerce Is Critical for E-Commerce Social commerce is selling products…

Social media has literally taken over lives. That’s what happens when everyone is walking around with what equates to a miniature computer in their pockets. According to Statista, the average person spends 136 minutes a day on social media platforms. Direct-to-consumer (D2C) brands and marketers continue to bet big on social advertising. Based on eMarketer’s 2020 forecasts, advertisers are expected to increase social ad spending by 20.4% — equating to $43.53 billion. With that chunk of change…

Social media has quickly taken over our modern world. As a society, we can’t go anywhere without someone taking a selfie of an experience or posting their Instagram-worthy meal. Social media is now the primary way we communicate with each other and consume information, making it the best place for brands to connect with their target audiences. In order to effectively reach consumers and keep up with the ever-changing social landscape, marketers must keep a pulse…

Social media marketing may seem daunting — after all, the landscape is continually shifting. It’s like a roller coaster ride: from fake news to new algorithms, the list of what’s thrown at you goes on and on. This is why it’s crucial to strategize before you start planning: You want to get as much value as possible from the time and resources you put into social media. Let’s take a look at the five key…

Let’s get a little more specific about the different marketing tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which tactic to choose? That depends on your specific marketing goal. The different channels mentioned line up with a particular objective you set for your business. That…