Let’s get a little more specific about the different tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which tactic to choose? That depends on your specific marketing goal. The different channels mentioned line up with a particular objective you set for your business. That could…
Whether it’s a bridesmaid dress, a meal prep subscription or a fancy linen duvet cover, chances are social media has influenced your purchase of a product or service, and you’re not alone. According to Sprout Social, 84% of millennials said they were more likely to buy from a brand they follow on social media compared to a brand they don’t follow on social. Leading the way is Instagram, the Facebook-acquired platform with over 500 million…
Since being introduced back in August 2016, Instagram Stories has revolutionized the way brands engage with social audiences. Find out how you can leverage this ad type for your holiday campaign.
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
Brand Awareness is something on the minds of so many marketers — especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
How well do you know your competition? We created a worksheet to help you spot your competitors’ tactics, strengths, weaknesses, and untapped niches that can then be used to reach a wider audience.
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
Whether or not you’re running ad campaigns this July 4th holiday, it’s still the perfect time to think about your digital initiatives. In this post, we give 4 tips to get your owned channels in order.
What it means to be a dad has changed, and as a result, the way brands market to them has too. In this post, we break down how savvy marketers are using brand images to appeal to millennial dads.