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Late last year, Walmart conducted a radical experiment: Selling clothes on TikTok. The retailer hasn’t shared performance metrics. But regardless of how much merchandise is sold, the fact a retailer the size of Walmart is testing out social selling in the U.S. is a clear signal it’s only a matter of time before we’re buying products directly within our feeds, much like consumers in China already do.  What Is Social Commerce, and Why Is It…

Whether it’s stunning visuals on Instagram or a fun quiz on Facebook, social media platforms allow direct-to-consumer (D2C) companies to connect with consumers by sharing engaging content about their products and services. Until recently, social media has been all about referral traffic to your website. Now, however, you can use your company’s social media presence to drive your sales directly through social commerce. Why Social Commerce Is Critical for E-Commerce Social commerce is selling products…