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While we may no longer regularly tune in to QVC, livestream selling is more relevant than ever. If you scratched your head reading the previous sentence—whether you’re saying “I have no idea what QVC stands for” or “I’m skeptical that people in 2021 are interested in QVC-style selling”—we’re here to impart some wisdom on live marketing. 1. Livestreaming Isn’t Just for Gamers Anymore Livestream selling—where a host promotes products in a live video format—is a…

Ah yes, social media: the beloved technology that permeates modern society. From keeping us informed about our friends’ engagements to providing us with a never-ending stream of entertainment, social media is an inescapable part of our everyday lives.  With the ability to reach over 3.2 billion users worldwide (that’s nearly half of the entire human population!), it’s unsurprising that advertising on social media platforms is one of the top tactics that Shopify marketers currently rely…