Tag

Social

Browsing

Whether we are conscious of it or not, people are pack animals. We need to feel part of something, we need one another, and we need to socialize. Thus, the purchasing decisions we make are influenced by what the people around us think and choose. Every time you need to make a purchase, your brain will use a shortcut to help you make this decision. A simple way to do this is to look at…

Imagine this scenario: a person finds your website and within minutes, decides to complete a purchase — becoming a lifelong customer. Most marketers are wise enough to know that the chances of this happening on a massive scale are small. About 96% of the people that visit a website for the first time are not ready to buy. People need more than one interaction with a brand to feel compelled to take the plunge and become…