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small businesses

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Amazon has become, and remains, the go-to marketplace for online direct-to-consumer (D2C) sellers, thanks to its vast distribution capabilities and wild popularity among consumers worldwide. Growing small businesses can harness the platform’s audience to appear in front of customers and generate more sales.  Despite the potential for growth on Amazon’s platform, even the bright possibilities presented by this broad reach is overshadowed by rampant counterfeit products and price-cutting by unauthorized resellers. In this article, we’ll…

The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing plan. While you’re planning, you must think about your necessary resources — in particular, your marketing budget.  A substantial marketing budget is required to sell products and services effectively. However, according to the U.S. Small Business Administration, a lot of small businesses either spend their marketing dollars carelessly or don’t allocate enough money to…