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We know that as direct-to-consumer (D2C) brands and small businesses, there must be uncertainty and questions swirling around the future. While social distancing is crucial for public health and safety, it’s causing drastic changes to consumers’ behaviors. Fortunately, brands all over the globe are pivoting into digital-first strategies at warp speed and getting creative with their campaigns. Below, you’ll find the Growth Guerilla Collective’s (GGC) most asked questions, along with answers and effective management strategies…

Technology is becoming more and more sophisticated, and so are consumers. That’s why it isn’t enough to engage them — you also have to surpass their expectations. This is why you should consider incorporating augmented reality (AR) and virtual reality (VR) into your marketing strategies. Let’s explore the definition of each, examples of brands that are doing it right, and whether small businesses can partake. What’s Virtual Reality? With virtual reality, your sights and sounds…

Ad personalization enables you to reach audiences based on their interests. This means you can both communicate and spend marketing dollars more effectively. You can show ads to your audience based on their online activity, such as the websites they visit, the products they view, and the apps they install.  This kind of efficiency is a boon to small businesses. 87% of small businesses rely on advertising to maintain their current level of success and…

Amazon has become, and remains, the go-to marketplace for online direct-to-consumer (D2C) sellers, thanks to its vast distribution capabilities and wild popularity among consumers worldwide. Growing small businesses can harness the platform’s audience to appear in front of customers and generate more sales.  Despite the potential for growth on Amazon’s platform, even the bright possibilities presented by this broad reach is overshadowed by rampant counterfeit products and price-cutting by unauthorized resellers. In this article, we’ll…

The year is coming to a close, and you know what that means: It’s time to put together next year’s marketing plan. While you’re planning, you must think about your necessary resources — in particular, your marketing budget.  A substantial marketing budget is required to sell products and services effectively. However, according to the U.S. Small Business Administration, a lot of small businesses either spend their marketing dollars carelessly or don’t allocate enough money to…