Tag

Small Business

Browsing

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year.  As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known holidays and how to profit…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions.  Last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for…