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When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…

We know that as direct-to-consumer (D2C) brands and small businesses, there must be uncertainty and questions swirling around the future. While social distancing is crucial for public health and safety, it’s causing drastic changes to consumers’ behaviors. Fortunately, brands all over the globe are pivoting into digital-first strategies at warp speed and getting creative with their campaigns. Below, you’ll find the Growth Guerilla Collective’s (GGC) most asked questions, along with answers and effective management strategies…

It took less than two weeks for the Small Business Administration’s (SBA) Paycheck Protection Program (PPP) to run out of money. The program was set up to help small business owners cover payroll, rent, and other eligible expenses while the economy was shut down as a result of the COVID-19 pandemic. The program was passed at the end of March, began taking loan applications on April 3, and was officially out of funding by April 16.…

On Friday, March 27, 2020, the U.S. government passed a historic relief package to help Americans through the COVID-19 pandemic. The economic stimulus package, coming in at a record-setting $2 trillion, is the largest emergency appropriations bill ever passed. Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses that need relief. That last provision is the…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…

Technology is becoming more and more sophisticated, and so are consumers. That’s why it isn’t enough to engage them — you also have to surpass their expectations. This is why you should consider incorporating augmented reality (AR) and virtual reality (VR) into your marketing strategies. Let’s explore the definition of each, examples of brands that are doing it right, and whether small businesses can partake. What’s Virtual Reality? With virtual reality, your sights and sounds…

Every startup begins with a great idea. With a lot of hard work and a little bit of luck, that idea can become a tangible, real-life product. However, developing a product is only the first hurdle that companies have to clear. The next challenge is to find (and attract) customers who will buy that great idea. If a startup doesn’t have a strong plan to attract customers from the early stages of development, getting that…

Seeing a product idea become a tangible reality is the ultimate thrill for any startup, but getting to that point is another story. Before a product can begin to bring in revenue, startups must travel the long road from sketch, to prototype, to a manufactured product. To reach a manufactured product, the startup needs a manufacturer — and finding the right manufacturing partner is critical. The manufacturer will have a direct effect on the quality…

Small businesses are the bee’s knees. Compared to big chains and companies, they have much closer relationships with customers, more flexibility to quickly implement changes, and laser-focused expertise in their particular field. However, there’s a catch — more often than not, small companies have tight marketing budgets. This makes it tricky when trying to promote the business.  The stark truth is that 50% of small businesses fail within five years. One of the biggest causes…

Ad personalization enables you to reach audiences based on their interests. This means you can both communicate and spend marketing dollars more effectively. You can show ads to your audience based on their online activity, such as the websites they visit, the products they view, and the apps they install.  This kind of efficiency is a boon to small businesses. 87% of small businesses rely on advertising to maintain their current level of success and…