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When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…

It took less than two weeks for the Small Business Administration’s (SBA) Paycheck Protection Program (PPP) to run out of money. The program was set up to help small business owners cover payroll, rent, and other eligible expenses while the economy was shut down as a result of the COVID-19 pandemic. The program was passed at the end of March, began taking loan applications on April 3, and was officially out of funding by April 16.…

On Friday, March 27, 2020, the U.S. government passed a historic relief package to help Americans through the COVID-19 pandemic. The economic stimulus package, coming in at a record-setting $2 trillion, is the largest emergency appropriations bill ever passed. Packed in the monumental piece of legislation are provisions to assist homeowners, regular Americans, and businesses — with over $349 billion specifically designated for loans to small businesses that need relief. That last provision is the…

Small businesses are the bee’s knees. Compared to big chains and companies, they have much closer relationships with customers, more flexibility to quickly implement changes, and laser-focused expertise in their particular field. However, there’s a catch — more often than not, small companies have tight marketing budgets. This makes it tricky when trying to promote the business.  The stark truth is that 50% of small businesses fail within five years. One of the biggest causes…

Ad personalization enables you to reach audiences based on their interests. This means you can both communicate and spend marketing dollars more effectively. You can show ads to your audience based on their online activity, such as the websites they visit, the products they view, and the apps they install.  This kind of efficiency is a boon to small businesses. 87% of small businesses rely on advertising to maintain their current level of success and…

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year. As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known sales holidays and how to…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions. That’s why last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was…