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For most of us who found ourselves suddenly working from home in March last year, 2020 marked a dramatic transformation of our daily wardrobes. We replaced slacks with sweatpants, banished uncomfortable shoes, and watched as our accessories gathered dust. The unforeseen, 180-degree upheaval of consumers’ needs impacted the fashion ecommerce industry heavily, with many brands pivoting to face masks and comfort-based apparel just to stay afloat.  Fast forward to 2021: As more Americans get vaccinated…

Embedded in the fabric of AdRoll is a hungry desire to truly understand our customers so that we can be of better service to them. This includes learning how they’re navigating marketing challenges, pain points they’re trying to solve, creative tricks of the trade, what they’re prioritizing, and overall consumer trends. Last month, we hosted 30 customers from various sizes and industries at our Customer Advisory Board in New York City. The event was a great opportunity…