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Shopify

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Congratulations on taking the first step on your entrepreneurial journey! With its robust resources, apps, and integrations, Shopify is an excellent platform for growing ecommerce brands.  But with great power comes great responsibility. By now, you’ve probably realized you have one too many options when it comes to personalizing your online store. Want more in-depth analytics? There’s an app for that. Need more customers to leave reviews? There’s an app for that too! No matter…

A long time ago — before “automation” became a buzzword among marketers — entrepreneurs eyeing growth had to tackle it all by themselves, from training customer service reps to hiring a marketing agency. Fast forward to today: Thanks to a multitude of powerful ecommerce automation tools readily available to brands, we can get the same results for a fraction of the cost, time, and effort. No longer does growth equal skyrocketing expenses and blowing up…

With Shopify’s simple-to-use interface and robust functionalities, launching an ecommerce store is easy. But deciding which apps you need for success from a marketplace of 4,200+ options? Now that’s hard. And intimidating. And pretty overwhelming.  It doesn’t take a Shopify expert to know that finding the right apps can quickly elevate your store into a multi-functional one that does wonders when it comes to grabbing attention, pushing shoppers to convert, and encouraging them to come…

Fonts, colors, action! For the artistically inclined, designing your Shopify store can be an exciting challenge. But for marketers and entrepreneurs who feel a little clammy when tasked to choose between serif and non-serif fonts, this process can feel extremely daunting.  Though Shopify has numerous resources that make it easy to get started — we’re talking pre-made theme templates, expert designers for hire, and marketplaces full of apps and widgets — decision paralysis is a…

Finding and testing your Shopify products is crucial to your store’s success. After all, having an understanding of which products are clear winners will help optimize your marketing efforts — you’ll want to feature them prominently everywhere, from digital ads to promotional emails.  Yet, as your ecommerce brand grows, you’ll soon realize that it’s not easy to keep track of which individual products are your superstars. Sure, Shopify’s interface will inform you of your top…

With enough ad-spend and remarketing, almost anyone can acquire customers. The hard part, however, is determining how to turn those customers into repeat buyers with true loyalty to your Shopify store. Those repeat buyers spend more, more often, and are far cheaper to re-acquire compared to their first-time counterparts — but the trick is knowing what you need to be doing ahead of time in order to start reeling them back in. With that in mind,…

You’ve hired a photographer (or put on a photographer’s hat for the day), taken hundreds of product images, and… now what? Rather than go ahead and spend weeks retouching every single one in Adobe Lightroom — Spoiler alert: You shouldn’t do that! — you’ll want to cull some of them first.  Remember: No matter how good the photographer, not every image will (or should) make the cut. As they say to fiction writers, don’t hesitate to…

As a marketer or ecommerce entrepreneur, you’re probably super excited about your products. But how do you get shoppers to share that enthusiasm, especially if they cannot touch, see, or try out your items in person before purchasing? While marketing funnels and customer service play a huge role when it comes to attracting, engaging, and converting customers, we can’t overstate the importance of getting your foundations right, too. Product images and descriptions are the first…

Thanks to Shopify’s easy-to-use features and interface, you don’t need an MFA in web design to develop an incredible ecommerce store that attracts, engages, and converts shoppers.  However, even though Shopify has one of the friendliest learning curves compared to other platforms, getting started can feel like a challenging task when you’ve never dabbled in anything related to ecommerce, web graphic design, or programming before.  While learning something new can be a fun challenge, you…

One of the biggest challenges ecommerce entrepreneurs face? Determining the best products to sell. While you want to tap into trending product lines with high demand, it gets tricky when you realize how fierce the competition can get. (And nobody wants minuscule margins!) It doesn’t help that thinking too deeply about potential products can lead to analysis paralysis. Meanwhile, not conducting the proper legwork may mean stagnant sales. In other words, comprehensive product research for…