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SAN FRANCISCO – October 13, 2021 – AdRoll, a leading marketing automation platform for growing ecommerce brands, has announced it has expanded its partnership to become a Shopify Plus Certified App Partner. Shopify Plus supports both hyper-growth and long-standing large ecommerce Shopify merchants by helping them find the apps and solutions they need to build and scale their business. Today, AdRoll became the first certified app to provide merchants with advertising technology solutions. By integrating…

The holiday shopping season brings in as much as 30% of a retailer’s annual sales — and 2021 will be one of the biggest yet. It’s estimated that this year’s Black Friday and Cyber Monday (BFCM) shopping events alone will surpass $10 billion in ecommerce sales. With new online marketing and omnichannel trends, the 2021 holiday shopping season is shaping up to be an exciting one. Here are six marketing campaign strategies for ecommerce merchants —…

Hype — it’s one of the most magical words in the ecommerce world. Combining the feelings of anticipation and fear of missing out (FOMO), it’s one of the easiest ways to get shoppers to flock to stores and empty shelves. That’s how Kylie Jenner sells out of her lip kits in mere minutes. (Fun fact: Kylie Cosmetics is powered by Shopify.) No matter how excited your team is for a new product, hyping up shoppers…

 The way we shop has changed dramatically, even in the last year. With the explosion of customer touchpoints — from mobile apps to social media to digital marketing — retailers can no longer rely on a one-stop-shop model. We have officially entered the omnichannel world, where shoppers expect a unified offline and online experience from the brands they love. Unfortunately, it’s not always easy to compete in today’s channel-agnostic selling and buying space, where customers drive…

Ecommerce platforms like Shopify make it super easy for entrepreneur newbies to launch their own stores, selling whatever their heart desires. But it’s a whole other world when it comes to how to increase online sales.  Though not impossible, it’s a massive undertaking to juggle the daily challenges of marketing, advertising, pricing, operations, customer service, fulfillment, and more — all the while considering your long-term vision.  Before you scream “help!” into the digital void, we’re…

Millions of brands worldwide love Shopify — and for good reason. It’s a fantastic platform for entrepreneurs to make their small business dreams come true. With convenient, affordable features, Shopify helps ecommerce brands of all kinds generate buzz, skyrocket sales, and expand like never before.  Beyond the excitement of operating a store on Shopify, getting down to business can be overwhelming. Fulfilling a never-ending stream of orders, investing more in inventory, and growing a team…

Hello! Bonjour! Hola! People all around the world are more interconnected than ever — and the international ecommerce market is no different. Thanks to platforms like Shopify Plus, it has gotten significantly easier for shoppers to purchase products from stores worldwide, with packages traveling thousands of miles before arriving on doorsteps. In fact, one recent Shopify survey found that 35% of its total traffic is from non-U.S. shoppers. International ecommerce poses a massive opportunity for…