The internet has made it easier than ever to start a business. The bar of entry for new entrepreneurs has become so low that direct-to-consumer (D2C) brands have seemingly sprouted out of nowhere. With the number of potential customers out there, it makes sense. According to DigitalCommerce360, e-commerce sales reached $3.46 billion in 2019. The caveat to this is that the market and retail space has become overly saturated. With between 12 to 24 million…