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The competition for new customers has ratcheted up to new heights, and direct-to-consumer (D2C) brands aren’t standing idly by. According to estimates by eMarketer, digital ad spend is projected to increase by 17% in 2020 — totaling $151 billion. As more and more D2C brands flood the market, marketers have looked to gain any competitive edge at their disposal, specifically when it comes to building brand awareness. As a result, Search Engine Optimization (SEO) has…

For many people, going through a biometric health screening is the last thing they want to do this time of year. The extra weight gained during the holiday season can turn a solid BMI score into a reality check that’d be better received after the new year. However, the funny thing is that BMI is no longer considered to be an accurate metric for cardiovascular health. Similarly, many direct-to-consumer (D2C) brands have trouble ensuring that…

As a direct-to-consumer (D2C or DTC) brand, it’s essential to build your foundational SEO knowledge. This guide is designed to help you understand the importance of SEO, and how to develop and execute a sound SEO strategy for your business.  A free planning template is included near the end of this post to help kickstart your direct-to-consumer SEO journey. What’s SEO? SEO stands for Search Engine Optimization. It’s a process of optimizing your digital content…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…