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“The opportunity of defeating the enemy is provided by the enemy himself.” The Art of War may be an ancient Chinese military manual published centuries ago. Still, this quote by author and general Sun Tzu is a timeless reference for battle strategy — and even applies to business.   No matter how original your company or products are, you are partially defined by the market and its competition.  Who else offers similar products and services? How…

SEO tools are kind of like cars. Sure, Bugatti’s La Voiture Noire is a nice ride — but a Chevrolet Spark will get you from Point A to Point B too. In the same way, inexpensive SEO resources abound to help boost the quantity and quality of site traffic from search engines. And though you’ll likely get more functionality out of paid tools, there are plenty of alternate options to consider if your SEO budget…

The disappearance of Amelia Earhart, the enigma of Area 51, and the current state of the Bermuda Triangle each rank among the greatest unsolved thrillers of all time. Another distinctly modern mystery is Google’s algorithm. Similar to the others, we may never truly discover the answer. Google occasionally shares hints and clues related to optimizing for the search engine. What we’ve learned is the importance of an effective SEO strategy. In short, it has the…

No one outside search engines like Google and Bing definitively knows how their ranking algorithms work. In fact, an entire industry of search engine optimization (SEO) has emerged in the last 20 years to figure out what search engines do behind the scenes and how they can use this information to help clients rank as high as possible. It’s a never-ending job rife with speculation: According to this Google algorithm update tracker from SEO software…

Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…

You’ve probably heard the terms “search engine optimization” and “SEO” thrown around a million times, but what about search engine marketing (SEM)? Let’s go over the difference between the two, whether your business needs to use both, and the advantages of search engine marketing.  What’s Search Engine Marketing? SEM marketing is the practice of gaining traffic and visibility from search engine results pages (or SERPs) using both paid and unpaid efforts. It’s when advertisers bid…

The competition for new customers has ratcheted up to new heights, and direct-to-consumer (D2C) brands aren’t standing idly by. According to estimates by eMarketer, digital ad spend is projected to increase by 17% in 2020 — totaling $151 billion. As more and more D2C brands flood the market, marketers have looked to gain any competitive edge at their disposal, specifically when it comes to building brand awareness. As a result, Search Engine Optimization (SEO) has…

For many people, going through a biometric health screening is the last thing they want to do this time of year. The extra weight gained during the holiday season can turn a solid BMI score into a reality check that’d be better received after the new year. However, the funny thing is that BMI is no longer considered to be an accurate metric for cardiovascular health. Similarly, many direct-to-consumer (D2C) brands have trouble ensuring that…

As a direct-to-consumer (D2C or DTC) brand, it’s essential to build your foundational SEO knowledge. This guide is designed to help you understand the importance of SEO, and how to develop and execute a sound SEO strategy for your business.  A free planning template is included near the end of this post to help kickstart your direct-to-consumer SEO journey. What’s SEO? SEO stands for Search Engine Optimization. It’s a process of optimizing your digital content…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…