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“How well is your marketing working?” It’s easy for D2C brands to feel stumped by this simple question — the connection between a company’s success and metrics like video views and website visits can be murky. To find an answer, marketers not only have to comb through an overwhelming amount of data, but they also must understand topsy-turvy customer journeys that warrant different attribution models. No need to stress: We compiled this cheat sheet of…

“Retargeting” and “remarketing” are terms that are often thrown around the world of digital marketing as if they are universally understood. In truth, though, retargeting has been around as a marketing practice for decades, even before ecommerce, display ads, Google, and social media. Before the Internet, brands sent communications to their customers via TV and physical mailers, suggesting products and services that might have interested customers based on what the brands knew about their interests…

“If you build it, they will come” is not exactly true of Shopify stores. To date, the ecommerce platform has helped more than one million brands sell online. But with Shopify’s success comes increased competition for online sellers, who are also vying for consumer attention with veritable retail giants. The secret to standing out and holding your own is Shopify SEO. By implementing the right site strategies, even small sellers can muscle their way into…

You may know that having SEO keywords on your website homepage and throughout your company blog are essential ways to rank high in Google search results and drive website traffic. But did you know that your product landing pages can also produce results using the same strategies? While your product pages should highlight a product and its key benefits and features, don’t stop there. Product page SEO is a goldmine for driving traffic to your…

It’s always a good idea to assess your marketing performance throughout the year — you want to continue to optimize on reaching the right people to generate leads and increase sales. However, it’s easier said than done. Often, when people approach us at Socialike to improve their marketing results, they’re overlooking a bunch of easy, quick wins. To make sure you’re getting the most out of your marketing, here’s a collection of our top five…

In the early days of search marketing, SEO relied on tactics that didn’t necessarily lead to the best user experience, even if they helped you climb Google’s rankings.  Today, it’s a different story.  As Google continues to develop its algorithm, what’s best practice for ranking and what creates a great experience for visitors to your site are becoming one and the same. To futureproof your site, it’s essential that you leave outdated SEO practices behind…

Over the past couple of years, the vast majority of us have invited virtual assistants into our homes. We call upon them in times of need, in times of boredom, and whenever we want to discover the best pizza joints near our house. With a simple voice command, we’re able to access information without even pushing a button, and it’s fair to say that many of us are big fans of the efficiency and convenience…

“The opportunity of defeating the enemy is provided by the enemy himself.” The Art of War may be an ancient Chinese military manual published centuries ago. Still, this quote by author and general Sun Tzu is a timeless reference for battle strategy — and even applies to business.   No matter how original your company or products are, you are partially defined by the market and its competition.  Who else offers similar products and services? How…

SEO tools are kind of like cars. Sure, Bugatti’s La Voiture Noire is a nice ride — but a Chevrolet Spark will get you from Point A to Point B too. In the same way, inexpensive SEO resources abound to help boost the quantity and quality of site traffic from search engines. And though you’ll likely get more functionality out of paid tools, there are plenty of alternate options to consider if your SEO budget…