Let’s talk about the Sorting Hat in Harry Potter. When you place the sentient hat on a student’s head, it can magically filter through their values and attitudes to determine which of the Houses they belong to. The brave and courageous go to Gryffindor; the cunning and resourceful sort into Slytherin; the kind and hardworking filter into Hufflepuff; and the intelligent and creative belong in Ravenclaw. Hogwarts put the Houses in place for a reason…
As technology and shoppers’ tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don’t forget?
Growing an apparel business has plenty of challenges, though you shouldn’t let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
Unsure how to capture new audiences of customers after the holiday slowdown? We’ve got the tips necessary to get your 2019 campaigns off to a roaring start.
Want to learn how to target the right audience based on how visitors interact with your site? You need an audience targeting strategy. Ultimately, how you decide to organize your website visitors is up to you. You can engage your visitors based on either what their interests are or how high their intent to convert is. So what is the difference? Intent Create an audience based on a visitor’s level of intent to identify which visitors are…
