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Let’s talk about the Sorting Hat in Harry Potter. When you place the sentient hat on a student’s head, it can magically filter through their values and attitudes to determine which of the Houses they belong to. The brave and courageous go to Gryffindor; the cunning and resourceful sort into Slytherin; the kind and hardworking filter into Hufflepuff; and the intelligent and creative belong in Ravenclaw. Hogwarts put the Houses in place for a reason…

Want to learn how to target the right audience based on how visitors interact with your site? You've come to the right place. Ultimately, how you decide to organize your website visitors is up to you. You can engage your visitors based on either what their interests are or how high their intent to convert is. So what is the difference? Intent Create an audience based on a visitor’s level of intent to identify which visitors are most…