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Segmentation

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Do you ever find yourself in a situation where saying precisely the right thing could make everyone around you suddenly laugh hysterically, gain great amounts of respect for you and sing your praises to others? Only for you to think of the right thing to say the next day? Well, that happens to me (surprisingly often — I am hilarious on a delay). Luckily, your e-commerce store can accomplish pretty much exactly this. Each visitor…

Honing in on the right marketing strategies to boost sales and expand your brand’s reach can feel like a daunting task. It’s rife with challenges, and there’s no single process or strategy that provides perfect results for every business. However, customer segmentation enables you to narrow your focus so that it’s easier to find the right strategy and message for your audience. What Is Customer Segmentation? Also known as market segmentation, this is the process…

While demographic, geographic, and psychographic segmentation are commonly known and used in the marketing world, now is the time to give behavioral segmentation the credit it deserves as an effective way to customize your marketing efforts and campaigns.  Behavioral segmentation is a modern approach to segmentation that yields the results you’ve been looking for through other segmentation techniques. Let’s dive into this beginner’s guide to behavioral segmentation to discover what it is and how you…

Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers — to have a lasting relationship, you’ve also got to know and understand your partner.  But, first… What’s Customer Segmentation? Customer segmentation is the practice of splitting a customer base into groups that are similar in specific ways relevant to marketing, such as gender, interests, activities, location,…

Let’s talk about the Sorting Hat in Harry Potter. When you place the sentient hat on a student’s head, it can magically filter through their values and attitudes to determine which of the Houses they belong to. The brave and courageous go to Gryffindor; the cunning and resourceful sort into Slytherin; the kind and hardworking filter into Hufflepuff; and the intelligent and creative belong in Ravenclaw. Hogwarts put the Houses in place for a reason…

You’ve probably heard of the phrase, “Shoot for the moon — even if you miss, you’ll land among the stars.” An uplifting sentiment, but it definitely doesn’t apply to your marketing strategies. It’ll be like shooting into the black abyss of space if you can’t define who your target audience is. One of the essential first steps in business is understanding the people who are interested in your product or service, and where they come from. This…