Tag

Seasonal Marketing

Browsing

Even the experts sometimes need a little help. As an Agency Relationship Manager at AdRoll, my team and I help guide agencies as they create successful digital marketing strategies on behalf of their clients. Over time, I’ve noticed that agencies are really in search of one thing — data. Whether it’s the perfect statistic to justify a new strategy to a client, or it’s campaign data to prove their results, agencies get excited about good…

Since its introduction in 2015, Amazon’s Prime Day — the two-day shopping frenzy where the tech behemoth offers thousands of online deals — has become the epitome of the mid-July back-to-school sales season. (In 2019, Prime Day sales amounted to $7.16 billion!) Even for non-Amazon sellers, Prime Day is a massive opportunity for boosting sales. Beyond the platform, large e-commerce retailers have experienced a 64% increase in their U.S. e-commerce sales on Prime Day than…

Forget January — September is society’s New Year. When summer comes to a close, and we go back to school and work, we shift how we live, put routines in place, and change our buying behaviors.  This year, however, is looking (and feeling) a lot different. As schools and offices keep their doors closed to prevent the coronavirus spread, we’re missing most of our key markers to the start of this new season. That’s why…

Anyone can launch a Shopify store to find products, market, and sell online. This simple solution is excellent for any sized business looking for a streamlined platform to grow its e-commerce store. However, while many consumers enjoy supporting small businesses rather than big retailers and well-known brands, shoppers tend to have high abandoned cart rates when shopping at less-familiar sites. With an average of seven out of ten of your customers abandoning their shopping carts, it’s…

A high percentage of customers leave your Shopify e-commerce store without making a purchase. They have added items to their cart, but they don’t make it through the checkout process for various reasons. These are high intent customers, so how do you win them back? Fortunately, there are different strategies and tools you can use to effectively win-back some of these Shopify abandoned carts and increase your sales. For Shopify businesses, this process is streamlined with…

The holiday season is just around the corner, and your customers are getting ready to celebrate. With drastic life and economic changes this year, people miss having things to look forward to. From making one’s home feel festive to gift-giving and practicing traditions — it’s no wonder why people are more excited than ever to have fun and find familiarity in the holidays this year.  Pinterest reported seeing a 77% increase in holiday-related searches on their…

A recent report predicts that almost $10 billion will be spent in political advertising this year. That’s $3.6 million more than the most recent election year in 2016. No matter which channel you’re on, you can expect a huge increase in political content in the coming months leading up to the November 3rd vote.  It’s not all bad news, though. Our team dug into the data and found that the election year actually had no…

For most businesses, the year brings with it ebbs and flows, ups and downs. This fluctuation can often be associated with annual events and the products you are selling. While it can be daunting to stay on top of everything happening around you, establishing a retail moment focused marketing rhythm can address slowness and maximize big holidays. With a little bit of process and a few tools, you can get in front of these opportunities and…

Note this blog post’s banner with all of the hearts. 💖 It’s not just a design choice — it was chosen because it’s February, the month of love, which brings us to why seasonal marketing is so important. Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here’s how to get seasonal marketing right for your business. What’s Seasonal Marketing? It’s no surprise that at certain times of the year,…