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Seasonal Marketing

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The holiday shopping season brings in as much as 30% of a retailer’s annual sales — and 2021 will be one of the biggest yet. It’s estimated that this year’s Black Friday and Cyber Monday (BFCM) shopping events alone will surpass $10 billion in ecommerce sales. With new online marketing and omnichannel trends, the 2021 holiday shopping season is shaping up to be an exciting one. Here are six marketing campaign strategies for ecommerce merchants —…

It’s the spookiest time of the year, and there’s one thing on every kid’s mind: candy. Whether it’s Tootsie Rolls, Snickers bars, or peanut M&Ms that fill up their jack-o-lanterns (anything but candy corn!), Halloween is the best time to indulge in frights and delights. For adults, candy is one of the more affordable purchases you generally make every October — even with Spirit Halloween’s fantastic deals, products like creative costumes, gory decorations, and ghoulish party…

In North America, fan-favorite grocery store Trader Joe’s initiated the holiday season by launching their pumpkin goods on September 9th — nearly two full months ahead of Halloween and three months before Thanksgiving, e.g., the actual pumpkin season.  Furthermore, McKinsey reports that ecommerce sales have continued to experience “outsized growth,” with online shopping remaining 35% above pre-pandemic levels and ecommerce showing more than 40% growth in the last 12 months.  Meanwhile, COVID and weather occurrences are disrupting…

The holiday shopping season is known to bring in as much as 30% of a retailer’s annual sales, and 2021 is shaping up to be no different. It’s estimated that this year’s Black Friday and Cyber Monday (also known as BFCM and Cyber Weekend) shopping events alone will surpass $10 billion in ecommerce sales. Furthermore, research indicates that a whopping 61% of holiday shopping will be completed before Thanksgiving day in North America. The reason…

It’s (going to be) the most wonderful time of the year (in a few months). While we’re still firmly in the middle of “Shot Girl Summer,” it won’t be long before the days start to cool, the leaves turn orange, and consumers indulge in all things pumpkin spice. 🎃 🍵 Over the years, the holiday season has become an increasingly key time for brands to capture sales. With this year being no different, we’ve conducted…

Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that people aren’t shying away from participating in retail shopping experiences from their smartphones, whether through an app or an online search. Here are four mobile trends to watch this…

In 2013 I was working as a merchandiser at a major global retailer. I remember sitting at my desk, analyzing the weekly performance of my category (hey, men’s sweaters!) for the second week of November and seeing a crazy sales spike in China. This was a Black-Friday-level of increase. Did we have a special promotion I missed?! It was at that moment that I realized the power of Singles’ Day. What Is Singles’ Day? Singles’…

October and Prime Day have come and gone, and with that, the start of this year’s holiday shopping season has too. Yet, with two full months ahead of us before the end of 2020 and doorbusters like Black Friday, Small Business Saturday, and Cyber Monday on the horizon, the shopping season has also only just begun.  Though it feels on-pause right now due to the world’s attention on this week’s US Presidential Election, 2020 has shown us…

A small and terrified group of marketers have been trapped in their startup office for days. Moaning and growling from the shadows just behind their front door is an undead terror: Users who engage but don’t buy. 🙀 They’re so close to converting, but instead, they just sit there, taking up the company’s valuable marketing budget.  The marketers should have seen the walking dead coming. After all, their complacency had led them into this situation.…

Since the scariest holiday is just around the corner, we took a classic horror tale and gave it a marketing twist — the tale of Draculad! Keep on reading — if you dare… “I Want to Drink Your Marketing Dollars!” Stroker, a direct-to-consumer (D2C) pet grooming company, recently moved their offices to the coolest spot in town: an old castle just on the edge of the woods. As they happily decorated their new office with…