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Search Engine Optimization

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Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…

You’ve probably heard the terms “search engine optimization” and “SEO” thrown around a million times, but what about search engine marketing (SEM)? Let’s go over the difference between the two, whether your business needs to use both, and the advantages of search engine marketing.  What’s Search Engine Marketing? SEM marketing is the practice of gaining traffic and visibility from search engine results pages (or SERPs) using both paid and unpaid efforts. It’s when advertisers bid…

The competition for new customers has ratcheted up to new heights, and direct-to-consumer (D2C) brands aren’t standing idly by. According to estimates by eMarketer, digital ad spend is projected to increase by 17% in 2020 — totaling $151 billion. As more and more D2C brands flood the market, marketers have looked to gain any competitive edge at their disposal, specifically when it comes to building brand awareness. As a result, Search Engine Optimization (SEO) has…

For many people, going through a biometric health screening is the last thing they want to do this time of year. The extra weight gained during the holiday season can turn a solid BMI score into a reality check that’d be better received after the new year. However, the funny thing is that BMI is no longer considered to be an accurate metric for cardiovascular health. Similarly, many direct-to-consumer (D2C) brands have trouble ensuring that…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…