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“Retargeting” and “remarketing” are terms that are often thrown around the world of digital marketing as if they are universally understood. In truth, though, retargeting has been around as a marketing practice for decades, even before ecommerce, display ads, Google, and social media. Before the Internet, brands sent communications to their customers via TV and physical mailers, suggesting products and services that might have interested customers based on what the brands knew about their interests…

In the early days of search marketing, SEO relied on tactics that didn’t necessarily lead to the best user experience, even if they helped you climb Google’s rankings.  Today, it’s a different story.  As Google continues to develop its algorithm, what’s best practice for ranking and what creates a great experience for visitors to your site are becoming one and the same. To futureproof your site, it’s essential that you leave outdated SEO practices behind…

Voice search is becoming more popular than ever, thanks to smartphones and home devices. In fact, a 2017 study by Comscore estimated that half of all online searches would be voice-based in 2020. The rise in voice searches means that, as a direct-to-consumer (D2C) company, making sure your website is optimized for voice searches is critical.  Why Voice Search? Now, you might be thinking that typical SEO tactics are enough to help you rank for…

You’ve probably heard the terms “search engine optimization” and “SEO” thrown around a million times, but what about search engine marketing (SEM)? Let’s go over the difference between the two, whether your business needs to use both, and the advantages of search engine marketing.  What’s Search Engine Marketing? SEM marketing is the practice of gaining traffic and visibility from search engine results pages (or SERPs) using both paid and unpaid efforts. It’s when advertisers bid…