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search engine marketing

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Voice search is becoming more popular than ever, thanks to smartphones and home devices. In fact, a 2017 study by Comscore estimated that half of all online searches would be voice-based in 2020. The rise in voice searches means that, as a direct-to-consumer (D2C) company, making sure your website is optimized for voice searches is critical.  Why Voice Search? Now, you might be thinking that typical SEO tactics are enough to help you rank for…

You’ve probably heard the terms “search engine optimization” and “SEO” thrown around a million times, but what about search engine marketing (SEM)? Let’s go over the difference between the two, whether your business needs to use both, and the advantages of search engine marketing.  What’s Search Engine Marketing? SEM marketing is the practice of gaining traffic and visibility from search engine results pages (or SERPs) using both paid and unpaid efforts. It’s when advertisers bid…