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Voice search is becoming more popular than ever, thanks to smartphones and home devices. In fact, a 2017 study by Comscore estimated that half of all online searches would be voice-based in 2020. The rise in voice searches means that, as a direct-to-consumer (D2C) company, making sure your website is optimized for voice searches is critical.  Why Voice Search? Now, you might be thinking that typical SEO tactics are enough to help you rank for…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…