During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Successful marketing requires more than seasonal promotions and eye-catching creative. To truly stand out your campaigns must become ambitious, and sometimes this means making tough choices.
Welcome to the first of our #DareToGrow podcasts. At AdRoll, we help ambitious brands to grow, and this series will shine a light on some of our most ambitious customers.