Just about five years ago, Glossier asked fans what they wanted in a face cleanser. Using the feedback, the D2C beauty brand quite literally made their customers’ dreams come true. The result was a brand-new, pH-balanced face wash, which hit digital shelves the following year. The startup was only two years old at the time, and its revenue from those early days is not widely known. Nonetheless, by 2018, Glossier was bringing in more than…