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Particularly in the world of ecommerce, sales funnel examples tell us a lot about consumer behavior. Think about your favorite online retailer — the one you purchase from most frequently. You love their products, you recommend them to friends and family, and you’ve even reviewed them. But while they might be the first name in your bookmarks today, there was a time when that wasn’t the case. A time when you didn’t even know who…

The nature of online business is changing fast, but that’s nothing new. In fact, managers in online companies are among the most adaptable, flexible, and forward-looking professionals out there.  That’s primarily due to necessity. With an average growth rate of 25.6% in ecommerce sales over the years 2014 to 2017, cyber-entrepreneurs have had to scale their businesses pretty quickly. But now, with global ecommerce sales amounting to nearly $3.5 trillion worldwide in 2019, a new…

So you finally decided to take the plunge and launch your own online business with Shopify. Congratulations! But… what now? If you’re in it to win it, you’ll need to grow to stay in business for the long haul. But before you start frantically Googling, “How to grow a Shopify business,” take a deep breath: We’ve already compiled the best Shopify resources for you. Here’s everything you should be reading, listening to, and following to…

E-commerce platforms like Shopify and Amazon Marketplace make it easy for virtually anyone to sell anything online. So it’s no wonder research shows direct-to-consumer (D2C) sales grew more than 24% between 2019 and 2020 — and that growth is expected to continue. But increased sales also mean more competition within online commerce — even with easy-to-use online tools, there’s still a lot of strategy work that must be done behind the scenes when launching an…

Just about five years ago, Glossier asked fans what they wanted in a face cleanser. Using the feedback, the D2C beauty brand quite literally made their customers’ dreams come true. The result was a brand-new, pH-balanced face wash, which hit digital shelves the following year. The startup was only two years old at the time, and its revenue from those early days is not widely known. Nonetheless, by 2018, Glossier was bringing in more than…