Email marketing is one of the most effective marketing tools available because it results in high conversion rates and ROI. However, a stellar email marketing strategy is useless without an equally stellar email list. You need people to be on the receiving end of your email marketing campaigns. So, how do you get those people? Great question! The answer is simple: an email capture tool. Email capturing enables you to legally collect email addresses from your…
Did you know the first-ever credit card dates back to 1950 when businessman Frank McNamara paid for a meal in New York with a small cardboard card, later known as a Diners Club Card? The concept didn’t take long to catch on. Three years later, it was accepted internationally. By 1959, Diners Club boasted 1 million users. Now, we’re seeing a similar shift in payment preference. It’s called Buy Now Pay Later (BNPL). Today, the…
Today’s ambitious agencies are doing more work than ever before, crafting digital marketing strategies and creating award-winning campaigns. Find out how agencies utilize AdRoll to boost client ROI.
Each year, consumers spend billions of dollars on Valentine’s Day. In this blog post, find out how they’re shopping, what they’re buying, and more.
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.
Marquee Sydney’s flattening growth was the opportunity Tim Waugh, director of marketing, needed to evolve their marketing strategy; resulting in a 46% increase in ticket sales and a 6x ROI.
You’ve done the research, crunched the numbers, allocated the funds and now your Instagram budget is set. What next? Read our guide on instagram advertising strategy to find out.
Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.