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Email marketing is one of the most effective marketing tools available because it results in high conversion rates and ROI. However, a stellar email marketing strategy is useless without an equally stellar email list. You need people to be on the receiving end of your email marketing campaigns.  So, how do you get those people? Great question! The answer is simple: an email capture tool.  Email capturing enables you to legally collect email addresses from your…

Did you know the first-ever credit card dates back to 1950 when businessman Frank McNamara paid for a meal in New York with a small cardboard card, later known as a Diners Club Card? The concept didn’t take long to catch on. Three years later, it was accepted internationally. By 1959, Diners Club boasted 1 million users. Now, we’re seeing a similar shift in payment preference. It’s called Buy Now Pay Later (BNPL). Today, the…