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ROAS

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Marketing 4 Min Read

Calculating Budgets Made Easy: Introducing Our New Return on Ad Spend (ROAS) Calculator

How large should your display budgets be? How should you allocate funds between different audiences? What can you expect in returns for your advertising dollars?  Digital advertising performance benchmarks vary significantly by industry, so marketers should set their expectations accordingly. Drawing upon our experience (and data!) working with over 120,000 brands since 2007, we created this ROAS calculator to help you plan your advertising budget and get a handle on expected returns. Your expected return…

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Growth Marketing 7 Min Read

How to Optimize Return on Ad Spend (ROAS)

To determine whether an ad campaign is making or losing money, you must measure the return on ad spend (ROAS). It’s nice to get a lot of clicks, but they’re not worth much if that’s the only action your customer takes. The same goes with conversion data — if you’re only measuring whether people are entering your funnel, this doesn’t tell us how well a new campaign is producing revenue. Analyze your click and conversion…

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