To determine whether an ad campaign is making or losing money, you must measure the return on ad spend (ROAS). It’s nice to get a lot of clicks, but they’re not worth much if that’s the only action your customer takes. The same goes with conversion data — if you’re only measuring whether people are entering your funnel, this doesn’t tell us how well a new campaign is producing revenue. Analyze your click and conversion…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
Each year, consumers spend billions of dollars on Valentine’s Day. In this blog post, find out how they’re shopping, what they’re buying, and more.
AdRoll’s resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix the problems that are affecting them most.