To determine whether an ad campaign is making or losing money, you must measure the return on ad spend (ROAS). It’s nice to get a lot of clicks, but they’re not worth much if that’s the only action your customer takes. The same goes with conversion data — if you’re only measuring whether people are entering your funnel, this doesn’t tell us how well a new campaign is producing revenue. Analyze your click and conversion…
AdRoll’s resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix the problems that are affecting them most.