Retargeting is a crucial e-commerce marketing strategy for direct-to-consumer (D2C) brands. Retargeting not only helps companies bring back the whopping 90% of website visitors who leave without purchasing, but it also provides personalized advertising experiences that increase return on investment (ROI) and improve conversion rates. Advertisers find success with retargeting indecisive shoppers and bringing them back to complete purchases. You can find success with retargeting across a broad network of platforms and devices, including social…
The use of mobile devices and apps increases year-over-year, making mobile marketing strategies a higher priority for digital marketers than ever before. As of 2018, global mobile app revenue amounted to over $365 billion. In 2023, mobile apps will generate more than $935 billion in revenues through paid downloads and in-app advertising. To tap into the potential of this market, companies need to add mobile-specific advertising strategies to their annual marketing plans. Here we share some…
Imagine this scenario: a person finds your website and within minutes, decides to complete a purchase — becoming a lifelong customer. Most marketers are wise enough to know that the chances of this happening on a massive scale are small. About 96% of the people that visit a website for the first time are not ready to buy. People need more than one interaction with a brand to feel compelled to take the plunge and become…
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
Growing an apparel business has plenty of challenges, though you shouldn’t let online advertising be one of them. Find out how brands are utilizing AdRoll to fuel their growth in this post.
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns—leading to massive growth for their agency.
Specialized Bicycle Components gave their marketing a digital touch—resulting in a 7% increase in customer retention and a 25% boost in direct traffic conversions.
With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
HashChing’s CEO and founder, Mandeep Sodhi, turned his website traffic into a revenue-driving asset; leading to a lower CPA and a 700% increase in new leads.
Student.com is a global marketplace that helps students find a room to live wherever they study. We sat down with Spyridon Mesimeris, Head of Digital Marketing to hear his #DareToGrow story.