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Retargeting

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There has been a lot of chatter around cookies recently, and not just because it’s Girl Scouts season. Web cookies — which, for years, have impacted how we shop, browse, and search online — are undergoing major changes with enormous implications for ad publishers, users, and brands.  We know how difficult it can be for marketers to keep track of the flurry of activity surrounding web cookies. This guide provides an in-depth overview of how web…

“Retargeting” and “remarketing” are terms that are often thrown around the world of digital marketing as if they are universally understood. In truth, though, retargeting has been around as a marketing practice for decades, even before ecommerce, display ads, Google, and social media. Before the Internet, brands sent communications to their customers via TV and physical mailers, suggesting products and services that might have interested customers based on what the brands knew about their interests…

Let’s be honest: We’re all culprits of online window shopping. In today’s digital age, it’s all too easy to mindlessly scroll through an ecommerce site as a solution to boredom or procrastination. Yet, more often than not, we end up closing the tab without checking out or even adding items to the cart.  If you’re reading this, you’re probably also familiar with what’s happening behind the scenes: a team of nervous marketers watching as their…

The only constant in digital marketing is change. The most recent example is Apple’s announcement that iOS 14, an update that changes the way apps ask for and collects user data, is launching in early spring. Basically, this update requires each person using an Apple device to give consent that their user and device data can be tracked by each app individually.  As you can imagine, this is causing quite a stir for digital marketers…

Cart abandonment costs businesses $4.6 trillion every year. That’s basically the GDP of Germany, which, for the record, is Europe’s largest and strongest economy. Perhaps worse, far more first-time site visitors never do anything at all. In fact, research shows 98% of consumers don’t buy anything on their first visit. You’ve spent time and money getting them there, only to see them leave empty-handed. These visitors and sales aren’t necessarily lost forever, though. The right…

The holidays will undoubtedly look different this year, but consumers are nevertheless projected to spend nearly $1,000 per household on gifts, decorations, food, and other festive items for their 2020 celebrations. And as happy as we may be to say goodbye to this challenging year and start anew, the end of the holiday season traditionally means a slump for brands and retailers as consumers hunker down in the cold winter months.  But that doesn’t mean…

Have you ever noticed when a product you’re interested in seems to follow you around the internet? Or worse, when you continue to see ads for an item you’ve already purchased? It’s happened to all of us. And we’re willing to bet that experience was one of the first times you encountered retargeting in online advertising, even if it was poorly executed. These useless reminders often irk shoppers, destroy brand affinity, and waste ad budget.…

Brand awareness continues to be top-of-a-mind for direct-to-consumer (D2C) brands and digital marketing agencies alike. According to Marin Software, it was the top priority for digital marketers in 2019. Creating that initial awareness is important, but it’s what D2C brands and agencies do with it that makes all the difference. On average, it takes 56 touchpoints for a window shopper to become a customer, which means that brand awareness is only the first step of the customer journey.…

Retargeting is a crucial e-commerce marketing strategy for direct-to-consumer (D2C) brands. Retargeting not only helps companies bring back the whopping 90% of website visitors who leave without purchasing, but it also provides personalized advertising experiences that increase return on investment (ROI) and improve conversion rates.  Advertisers find success with retargeting indecisive shoppers and bringing them back to complete purchases. You can find success with retargeting across a broad network of platforms and devices, including social…

The use of mobile devices and apps increases year-over-year, making mobile marketing strategies a higher priority for digital marketers than ever before. As of 2018, global mobile app revenue amounted to over $365 billion. In 2023, mobile apps will generate more than $935 billion in revenues through paid downloads and in-app advertising.  To tap into the potential of this market, companies need to add mobile-specific advertising strategies to their annual marketing plans. Here we share…