Tag

Retargeting

Browsing

Brands like Apple and Nike are so well known, they might not even have to advertise — at least not to generate brand awareness. For all of the other brands out there trying to build their own ardent bases of superfans — Shopify sellers included — there are Google Ads. While some product-specific searches have migrated to Amazon in recent years, nearly half of consumers still use Google to discover new products. And that makes…

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Because of this, third-party cookies are going extinct, which means it’s time to find new ways to plan advertising campaigns that work. Read on to learn more about the coming end of third-party…

With the transition away from third-party cookie-based tracking, advertisers are looking for new ways to identify their audiences and provide personalized and targeted ad campaigns. Google recently decided to track users in a new way — by using FLoC. So, what is FLoC, and how does it work? And more importantly, is it something that impacts your business as marketers look to transition away from third-party tracking? Read on to learn everything you need to…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…

Targeted advertising is a way for marketers to present consumers with ads that reflect their specific traits, interests, and shopping behavior. This is generally done by using customer data to segment audiences by factors such as basic demographics, shopping interests, or browsing behavior, and then creating unique advertisements tailored to each audience segment.  For digital marketers and ecommerce brands, targeted advertising is an essential tool for cutting through the noise of ads that internet users…

Ever think to yourself, “If only I could find a way to encourage website visitors to follow through with their purchases even after leaving my site?” Two words: email retargeting.  The merits of email retargeting speak for themselves — while only 2% of shoppers convert during their first visit to your site, nearly 60% of shoppers say that marketing emails affect their purchase decision-making process. Meanwhile, a study found that retargeting can boost conversion rates…

For the better part of a decade, lookalike audience targeting has been a go-to marketing tool for brands and organizations to expand their reach and sell more. After all, marketers have long used audience targeting to match their prospective client list with the behaviors and demographics of their best customers.  Even before digital marketing, being able to spot, track, and engage high-value audiences was a priority for businesses across the board, from car dealerships to…

The phrase “always be closing” was forever immortalized in the 1992 film Glengarry Glen Ross as the mantra for salespeople everywhere. Nearly 30 years later, the updated phrase for the modern age might read something like “always be upselling.” With the tools provided by AI-assisted marketing, lightning-fast communication, and comprehensive data collection, it’s never been easier to find the most effective and relevant upsell for your customers. Despite this fact, money is left on the…

Do you want to see a 1046% increase in brand awareness and search? Would a 726% increase in website visits help your ecommerce business thrive? Then it is time to develop a Shopify retargeting campaign for your brand. These stats come from a comScore study that showed how retargeting could substantially increase brand awareness and website traffic after just four weeks of using retargeting ads. Read on to learn more about how Shopify retargeting can…

An effective marketer knows how to set up proper ad targeting for their digital campaigns. When it comes to ad targeting, the problem is not a shortage of digital advertising platforms or opportunities; it’s knowing how to effectively use the tools available to create a strategy that works. Clearly defining your strategy not only provides you with the results you’re looking for but also saves you time and money. So, how do you get started?…