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Retargeting

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Did you know that 98% percent of web traffic will depart your ecommerce website on their first visit without making a purchase? That statistic may make it seem like 98% is a lost cause — maybe they’re potential customers who either arrived at your website by mistake, or they visited once and will forget about your brand forever. Think about those in-and-out visitors as opportunities to capture more revenue and boost your brand recognition. The…

You’re trying to boost your marketing for your online business and generate more sales — but no matter how hard you try at social media, search engine optimization (SEO), and Google Ads, there seems to be a growth bump that’s impossible to get around. Sound familiar? Due to the highly competitive ecommerce landscape, it’s getting increasingly difficult for brands to stand out from the noise. That’s where retargeting comes in, the ultimate tool to help…

Ding! If you instinctively check your phone after every vibration and sound alert, you’re not alone. With 42% of mobile users enabling push notifications on their mobile devices, they’re the ultimate attention-grabber, serving as a serious driver for brands to increase conversion rates. Not so fast: Sending one too many push notifications can quickly push shoppers from interested to annoyed. That’s why developing an effective push notification strategy requires determining where that fine line is. Here’s…

Retargeting is one of the most powerful weapons in a marketer’s toolbox, allowing you to send a “Hey, remember us?” message to shoppers who didn’t convert. Unsurprisingly, retargeting (when done well) produces one of the highest returns on investment (ROI) among all marketing tactics — the average click-through rate for a retargeting ad is 10x higher than those of regular display ads! Armed with these six retargeting mistakes to avoid, it’s only a matter of time…

In ecommerce, vibrant communities prosper. At the beginning of the pandemic, Higher Logic reported that 81% of their clients saw an uptick in online community engagement. As we all became more disconnected, shoppers looked for ways to fill the gap and connect over their points of passion. But, many merchants think they have a fully established customer community when they don’t. Meaning their retargeting isn’t as accurate as they’d like. Turns out, a community is…

Brands like Apple and Nike are so well known, they might not even have to advertise — at least not to generate brand awareness. For all of the other brands out there trying to build their own ardent bases of superfans — Shopify sellers included — there are Google Ads. While some product-specific searches have migrated to Amazon in recent years, nearly half of consumers still use Google to discover new products. And that makes…

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Because of this, third-party cookies are going extinct, which means it’s time to find new ways to plan advertising campaigns that work. Read on to learn more about the coming end of third-party…

With the transition away from third-party cookie-based tracking, advertisers are looking for new ways to identify their audiences and provide personalized and targeted ad campaigns. Google recently decided to track users in a new way — by using FLoC. So, what is FLoC, and how does it work? And more importantly, is it something that impacts your business as marketers look to transition away from third-party tracking? Read on to learn everything you need to…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…

Targeted advertising is a way for marketers to present consumers with ads that reflect their specific traits, interests, and shopping behavior. This is generally done by using customer data to segment audiences by factors such as basic demographics, shopping interests, or browsing behavior, and then creating unique advertisements tailored to each audience segment.  For digital marketers and ecommerce brands, targeted advertising is an essential tool for cutting through the noise of ads that internet users…