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The sun is up, the sky is blue, and consumers are peeking out of their homes, ready to engage with the physical retail landscape once again. After more than a year of restrictions and lockdowns, brick-and-mortar retailers are starting to reap the benefits of post-pandemic reopenings. But what about digital brands? During the pandemic, ecommerce saw unprecedented growth: In the U.S., consumer spending in ecommerce channels grew by 44% to $861.12 billion by the end…

As stores shut down to combat the rise of COVID-19, ecommerce sales went through the roof. Consumers stayed home for months, clicking their way through products and pushing U.S. ecommerce sales to spike 33.6% in 2020 alone. However, with massive investments in physical real estate, some retailers are primed to get consumers back into stores in 2021. Thanks to a swift vaccine rollout and growing optimism, there’s a clearer path to that rosy future —…

The nature of online business is changing fast, but that’s nothing new. In fact, managers in online companies are among the most adaptable, flexible, and forward-looking professionals out there.  That’s primarily due to necessity. With an average growth rate of 25.6% in ecommerce sales over the years 2014 to 2017, cyber-entrepreneurs have had to scale their businesses pretty quickly. But now, with global ecommerce sales amounting to nearly $3.5 trillion worldwide in 2019, a new…

Think about your favorite outfit. What does it look like? How does it make you feel? Why did you buy it in the first place? This is, in effect, the basics of fashion copywriting. There was perhaps a time when fashion brands could get away with letting their clothes do the talking. However, as more fashion brands flood the online market, it’s imperative they nail their copywriting to set themselves apart in this increasingly competitive…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

The dawn of 2020 was the start of a bright new decade. But it turned out to be a most challenging year. A global pandemic created a massive shift to e-commerce. Consumer spending habits changed. Demand in several consumer verticals fluctuated wildly. Amid all this, the global retail industry stands at the frontline, always ready to embrace new tools and tactics to get ahead in a sometimes confusing marketplace. What are the expectations and forecasts…

One thing is clear about the retail fashion industry — it’s absolutely huge. Worldwide, annual revenue stands at $2.5 trillion. But it’s not all smooth sailing. The industry is plagued with overproduction — 30 to 40% every season — which makes it incredibly competitive. Plus, the industry is moving away from the traditional spring/summer, winter/fall dual season concept in favor of a more economically viable, on-demand supply. Retail apparel brands are under constant, ever-increasing pressure…

Global retail e-commerce is slated to reach a staggering $4.5 trillion by 2021. It’s no surprise, then, that standing out against the crowd is the number one battle retailers face when it comes to marketing their products. So, how do you break through the noise and outperform your competitors? An excellent place to start is by creating an effective email and display campaign that accurately targets your audience.  Know Your Audience  Before we explore how…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions. That’s why last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was…