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Global retail e-commerce is slated to reach a staggering $4.5 trillion by 2021. It’s no surprise, then, that standing out against the crowd is the number one battle retailers face when it comes to marketing their products. So, how do you break through the noise and outperform your competitors? An excellent place to start is by creating an effective email and display campaign that accurately targets your audience.  Know Your Audience  Before we explore how…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions. That’s why last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was…