Global retail e-commerce is slated to reach a staggering $4.5 trillion by 2021. It’s no surprise, then, that standing out against the crowd is the number one battle retailers face when it comes to marketing their products. So, how do you break through the noise and outperform your competitors? An excellent place to start is by creating an effective email and display campaign that accurately targets your audience. Know Your Audience Before we explore how…
Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions. That’s why last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was…
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
Hours before Cyber Monday, Topo Designs reimagined their entire digital campaign to drive the most online sales in the brand’s history.
Not every e-commerce campaign will be the same. But there are a few challenges that most retail brands come up against online. Here’s how to overcome them.
How clothing brand Echo Club House created high-performing e-commerce campaigns that convinced potential customers to actually convert.