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product marketing

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There are many product videos for marketing out there — some are as dry as the Sahara Desert. Others are a little too entertaining and aren’t informative enough. Many resemble infomercials, which might be the worst category to fall under because those product videos are easily forgettable. This begs the question: How do you create a compelling product video? One that straddles the line between entertaining and informative? This is a million-dollar question because whether…

Product marketing and growth hacking are often challenging to define. They exist near each other in the org chart, but there are key differences: Product marketing sits at the intersection of the sales and marketing teams and is mostly about building pre-sale value. Growth hacking primarily focuses on post-sale value and is in close correspondence with teams like product, UX/design, and customer success. While these dynamics can vary according to products, this dichotomy is typical…