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product marketing

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Quick! What brand comes to mind when you imagine millennial pink? If the wildly popular ecommerce company Glossier was your answer, you’re on the right track.  There’s a reason why Glossier is the epitome of direct-to-consumer (D2C) marketing: It practically invented the playbook for how modern brands can (and should!) connect with customers, celebrate authenticity, and leverage social media.  Without further ado, here’s everything you should know about this powerhouse brand — complete with all…

You may know that having SEO keywords on your website homepage and throughout your company blog are essential ways to rank high in Google search results and drive website traffic. But did you know that your product landing pages can also produce results using the same strategies? While your product pages should highlight a product and its key benefits and features, don’t stop there. Product page SEO is a goldmine for driving traffic to your…

There are many product videos for marketing out there — some are as dry as the Sahara Desert. Others are a little too entertaining and aren’t informative enough. Many resemble infomercials, which might be the worst category to fall under because those product videos are easily forgettable. This begs the question: How do you create a compelling product video? One that straddles the line between entertaining and informative? This is a million-dollar question because whether…

Product marketing and growth hacking are often challenging to define. They exist near each other in the org chart, but there are key differences: Product marketing sits at the intersection of the sales and marketing teams and is mostly about building pre-sale value. Growth hacking primarily focuses on post-sale value and is in close correspondence with teams like product, UX/design, and customer success. While these dynamics can vary according to products, this dichotomy is typical…