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Some advertisers have spent Q2 of 2021 planning and strategizing to keep campaign performance solid in the face of Apple’s big late-April software update, iOS 14.5. Apple’s emphasis on security isn’t just a thing of the billboards and TV spots —  they’ve introduced a slew of privacy-first features in this update. What will they mean for advertisers who hope to reach iOS users? The key change here is that iOS users can now easily opt…

A vital marketing tool, an invasion of consumer privacy, or just a delicious treat? Cookies have been a mainstay in digital marketers’ toolboxes for some time now, but their place as the primary online tracking tool is now in question.  If questions like, “What will the state of cookies be in the years to come?” and “Will Google and Facebook replace cookies with a tool of their own?” are on your mind, you’re not alone.…

Google made tidal waves with its initial announcement to rid Chrome of all third-party cookie tracking by the end of 2022. Since then, marketers have been doing their best to understand what this means for their business and the future of online advertising. Then, at the end of June 2021,  Google announced it would delay putting an end to third-party cookies in Chrome until late 2023. This updated timeline pushes back the date by a…

If you’re feeling overwhelmed and confused by all the activity surrounding Apple’s iOS updates, you’re not alone. While it’s exciting that Apple users can now unlock their iPhones with their Apple Watches while wearing a face mask, or report accidents they see on the road with Apple Maps, many marketers are (understandably) concerned about what the iOS 14.5 update for new privacy features mean for their brand.  We’re not going to sugarcoat it: Apple’s flurry…

The news that Google Chrome and others will no longer support third-party cookies by 2023 has taken the advertising world by storm. Fortunately (or so we hope), Google has begun testing a third-party cookie alternative called FLoC. FLoC stands for Federated Learning of Cohorts and is currently being tested across North American and Asia-Pacific regions. Learn about the benefits of FLoC, the potential setbacks, and how to prepare to use this tracking system.  Pros and…

If you haven’t heard the news by now, third-party cookies will no longer be supported on web browsers. Safari and Firefox have already gotten rid of all third-party cookie tracking, and Google will remove them from Chrome by the end of 2023. This major decision was made with the intent to increase privacy for internet users. However, the most significant impact is on marketers and advertisers, who now have to find new ways to learn about…

By 2023, the world of advertising as we know it will look completely different. In fact, this change has already started with browsers transitioning away from third-party cookies. Google announced its complete transition by 2023, which will vastly impact how marketers create, track, and improve their advertising campaigns. Learn everything you need to know about navigating the deprecation of third-party cookies and its impact on advertising.  The Move Away From Third-Party Cookies The move away…

AdRoll has been actively involved in conversations about phasing out third-party cookies in Google Chrome. While browsers like Firefox and Safari have existed without third-party cookies for a while now, Google last week announced it will delay the deprecation of third-party cookies in Chrome until the end of 2023. This delay from Google signals a strong commitment to preserving the vitality of the open web and consumer privacy while working alongside the advertising ecosystem. Today,…

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Because of this, third-party cookies are going extinct, which means it’s time to find new ways to plan advertising campaigns that work. Read on to learn more about the coming end of third-party…

With the transition away from third-party cookie-based tracking, advertisers are looking for new ways to identify their audiences and provide personalized and targeted ad campaigns. Google recently decided to track users in a new way — by using FLoC. So, what is FLoC, and how does it work? And more importantly, is it something that impacts your business as marketers look to transition away from third-party tracking? Read on to learn everything you need to…