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AdRoll has been actively involved in conversations about phasing out third-party cookies in Google Chrome. While browsers like Firefox and Safari have existed without third-party cookies for a while now, Google last week announced it will delay the deprecation of third-party cookies in Chrome until the end of 2023. This delay from Google signals a strong commitment to preserving the vitality of the open web and consumer privacy while working alongside the advertising ecosystem. Today,…

Third-party cookies have long been the way marketers and advertisers collect and analyze data to serve personalized ads to their target audience. However, because these cookies utilized such personal information about each internet user, there have been increasing privacy issues and concerns. Because of this, third-party cookies are going extinct, which means it’s time to find new ways to plan advertising campaigns that work. Read on to learn more about the coming end of third-party…

With the transition away from third-party cookie-based tracking, advertisers are looking for new ways to identify their audiences and provide personalized and targeted ad campaigns. Google recently decided to track users in a new way — by using FLoC. So, what is FLoC, and how does it work? And more importantly, is it something that impacts your business as marketers look to transition away from third-party tracking? Read on to learn everything you need to…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…

Big changes are coming for digital cookies, the text files that track consumer behavior online, as Google Chrome phases them out by 2023. The good news for advertisers is the change only impacts third-party cookies, which are placed on a site via a third party — hence the name. First-party cookies, which are created and stored by the site a user visits — and help browsers remember user-specific data like passwords and the items shoppers…

Cybersecurity: It’s an issue consumers, business owners, and marketers need to be on high-alert about — more so than ever before. It doesn’t help that the lexicon of internet privacy terms continues to grow as new hacks are created in the ongoing war between web users and the organizations that want their data.  We know it can be hard to keep up with all the acronyms and technical lingo involved in that tug of war…

The only constant in digital marketing is change. The most recent example is Apple’s announcement that iOS 14, an update that changes the way apps ask for and collects user data, is launching in early spring. Basically, this update requires each person using an Apple device to give consent that their user and device data can be tracked by each app individually.  As you can imagine, this is causing quite a stir for digital marketers…

Most consumers understand that they may have to provide personal information to businesses and apps that they used to receive perks, access to exclusive content, and special promotions and deals. But, at the same time, people are deeply concerned about protecting their privacy and personal data, and so are we. Data is at the heart of the economy, and much of this is consumer data. The key to making the digital economy work is getting…

With everything going on in the world, this might seem like a crazy time to talk about performance marketing. It’s not — this actually may be the single most important time to look at how your performance marketing is… well, performing. Times of crisis tend to bring budgets front and center, especially as key performance indicators fluctuate and priorities shift.  When the global environment turns challenging, many companies want to react by cutting marketing spend.…

What’s the sexiest part of managing a brand? Most people wouldn’t say it’s communicating the brand’s compliance strategy and privacy policy. However, more companies are finding hidden value in what has traditionally been seen as the dry domain of legal. Privacy isn’t just a policy anymore — it’s a brand identity that helps differentiate first-movers in a crowded marketplace. When Digital Privacy Breaks Through The internet has been around for almost 40 years and it…