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The internet presents opportunities and challenges to direct-to-consumer (D2C) sellers, but unlike the early days of online selling — which wasn’t all that long ago — there’s now a wide range of channels available to help you reach customers and sell your products. From Amazon, eBay, Rakuten, and even your own branded website, your products can appear to hundreds of thousands of buyers at any given time. With so many channels and resellers available in the…

Data-driven marketing has enormous advantages over traditional marketing strategies. For example, it enables segmentation and allows marketers to customize and personalize messaging for the customer profile of each segment. It also makes it easy to track what messaging is working and to modify and optimize campaigns in real-time. Messaging isn’t the only area in which data-driven marketing can be very valuable. It’s also a key tool in one of the most critical components of any…