Building a brand isn’t easy. Establishing a strong online presence and targeting just the right audience takes careful management and a lot of time. Cultivating that public image is key to your brand’s success, and once you have mastered the art of online PR, you may feel your image is airtight. Yet even the tightest-run PR engine is vulnerable to the occasional public snafu. So what happens in the event of a bad PR situation? Once you resist the urge…