How Brands May Respond to Coronavirus Whatever was going to happen to digital brands in 2020, it’s all been put on the back burner. The outbreak of the novel coronavirus and the COVID-19 illness it produces has completely reshaped everything that this year was going to be about. Between the colossal efforts to quarantine and contain the spread of the disease, the almost nationwide shutdown of China, the near-freeze on global shipping and travel, and…