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pop-up shop

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If you’re an e-commerce retailer, the thought of selling offline might be unappealing because of the high cost. Understandable, because then you’d have to take multiple costs into account, such as rent, paying utilities, organizing your storefront, and stocking inventory. However, skipping out on engaging directly with the public could be a huge missed opportunity. According to a recent survey, consumers prefer physical stores because of the “ease, immediacy, and experience.” So, what’s the happy…