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pop-up ads

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Pop-up ads aren’t exactly the most popular with consumers, and for a good reason: they’re often intrusive to the browsing experience. But marketers today still use pop-up ads because they’re effective.  According to Sumo, a basic pop-up ad can convert at least 3% of average viewers, and they also have excellent conversion and click-through rates. These viewers clicked the pop-up, either signed up, became leads, or even purchased the product or service.  Instead of using intrusive pop-ups,…