pivot marketing strategies


Have you ever heard of a “black swan event”? That’s what Sequoia Capital, Silicon Valley’s most prominent VC firm, is calling the coronavirus (COVID-19) outbreak: The “black swan of 2020,” or in other words, an unusual event that has a significant impact on the world. This sentiment is undoubtedly shared by many businesses as consumer activities are grounding to a halt. So, how do you pivot your marketing strategies during this challenging time to survive?…