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personalized marketing

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Advertisements are most effective when the right people see them at the right time. You can test multiple digital ad campaigns over a variety of platforms and adjust accordingly in the hopes of arriving at a definite conclusion, or you can take the more efficient and accurate route: contextual targeting.  Contextual targeting enables you to streamline your advertising efforts, personalize your ad campaigns, and target people who are already searching for products, services, or brands…

If marketing is king, it should treat customers like its queen. After all, they are your primary source of revenue, and when they’re happy, they can be your brand’s biggest advocate.  When customers aren’t pleased? Oooh boy. Research shows unhappy customers typically tell nine to 15 people about a bad brand experience — not to mention, they probably won’t shop with you again, either. There’s a reason Amazon prides itself on being the most customer-centric…

Let’s say you’re searching for a set of stainless steel mixing bowls on Amazon. As you’re about to check out, you see items that you’ve previously looked at — oven mitts with a llama pattern and a variety of non-stick baking pans. “Well,” you think to yourself, “my oven mitts are getting kind of old…and my baking pan is getting a little crusty…” So, you also add those items to your cart. The cycle goes on…