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Performance Marketing

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Want to make a great first impression and get new customers? AdRoll Attract could be just the thing you need. With AdRoll Attract you can serve ads to new audiences that act like your best customers. You also get access over 1.2 billion digital profiles in AdRoll's unique data pool to find the people most likely to become customers. How it works Connect your customer data and our technology goes to work. We find users…

Want to get more new customers and keep them coming back? AdRoll Convert can help you to reconnect with the people most interested in what you offer. So how does it work? Just add a little code to your site and open up a world of possibility to create repeat customers. AdRoll Convert learns the best time to serve ads across the web, social, and email to create dedicated brand loyalists. Use AdRoll Convert to: Bring back…

Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to a desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user's decision to convert on site. In this blog we're help you to improve the impact of your ads with blended attribution, If you're brand new to attribution you might find this helpful. View-through and Click-through Conversions A…

Optimizing your campaigns is vital to achieving the best possible outcome with AdRoll Convert. If you have opted out of automating your AdRoll campaigns, you can still achieve great results manually with a little extra work. The following recommendations are based on what we have learned from over 37,000 customers and over a decade of optimizing campaigns for every type of company. Jump to: How can I improve performance? How can I make sure I'm spending my…