These days, marketers feel the pressure of needing to be everywhere, all the time — they have a long list of to-do’s, including tracking marketing efforts, analyzing data, and continually optimizing campaign strategies. Developing a seamless and effective marketing strategy can be overwhelming, even for large companies, but it tends to be more difficult for smaller D2C brands. To help small businesses optimize the use of their social channels, here are some social media marketing…
In the world of different types of marketing, social media marketing is considered the “cool kid.” Why? Because the stats don’t lie — a staggering 90.4% of Millenials use social media, with Generation X trailing closely behind at 77.5%. Even Baby Boomers make up a significant number of users, with almost half of them active on social media platforms. All of this comes as no surprise — where else could you connect with your friends and…
Social media marketing has evolved quite a bit over the past few years. Strategies used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the full consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s important to have a hybrid strategy in place. Paid Social vs. Organic Social This comparison is much like organic…
