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paid search

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Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…