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A Google ad vs. Facebook ad — where should your money go? This is a question that many marketers find themselves asking as they dive into the land of paid advertising to increase brand awareness, website traffic, and audience reach. The first step in deciding where you should invest your money for paid advertising — and how much to invest — is understanding the difference between the two main advertising platforms: Google Ads vs. Facebook…

For many direct-to-consumer (D2C) brands and marketers looking to forge ahead with their digital strategy, consolidating resources, and gaining clarity on how to get started are not the most challenging steps. The billion-dollar question is really how to put together an action plan that turns a digital strategy into a reality. More and more businesses are adopting a digital mindset as they try to capture revenue and boost their customer lifetime value (CLV).  According to eMarketer’s…

Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…