Organic reach sometimes gets a bad rap. The constant changes to social media algorithms have made it much harder to get good results from organic campaigns. On Facebook, organic campaigns have a reach of just 5.5%, meaning that the majority of followers will never see a brand’s organic post. While this is disheartening, it doesn’t mean that brands can’t achieve substantial growth via organic tactics on social media. What is required is strategic planning and…
These days, marketers feel the pressure of needing to be everywhere, all the time — they have a long list of to-do’s, including tracking marketing efforts, analyzing data, and continually optimizing campaign strategies. Developing a seamless and effective marketing strategy can be overwhelming, even for large companies, but it tends to be more difficult for smaller D2C brands. To help small businesses optimize the use of their social channels, here are some social media marketing…
It’s common sense that if your employees wear branded swag out in public, talk about your company at trade shows or post to their Instagram story about your awesome culture, the more likely people are to take notice and start recognizing your brand. The same goes for getting your content seen by online users. What if I told you that the key to having your content reach a large, relevant audience on social media is…
In the world of different types of marketing, social media marketing is considered the “cool kid.” Why? Because the stats don’t lie — a staggering 90.4% of Millenials use social media, with Generation X trailing closely behind at 77.5%. Even Baby Boomers make up a significant number of users, with almost half of them active on social media platforms. All of this comes as no surprise — where else could you connect with your friends and…
Social media marketing has evolved quite a bit over the past few years. Strategies used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the full consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s important to have a hybrid strategy in place. Paid Social vs. Organic Social This comparison is much like organic…
In this day and age, social media isn’t just about connection and conversations — it’s a channel for customer acquisition, remarketing, and engaging existing fans for customer retention. Many e-commerce brands are ramping up or have an already-established investment in paid social media strategies, but what can small businesses with limited budgets do to compete? The answer is to leverage organic social media. What’s Organic Social Media? There’s no mastering social media with its ever-changing…
