In the world of different types of marketing, social media marketing is considered the “cool kid.” Why? Because the stats don’t lie — a staggering 90.4% of Millenials use social media, with Generation X trailing closely behind at 77.5%. Even Baby Boomers make up a significant number of users, with almost half of them active on social media platforms. All of this comes as no surprise — where else could you connect with your friends and…
Social media marketing has evolved quite a bit over the past few years. Strategies used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the full consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s important to have a hybrid strategy in place. Paid Social vs. Organic Social This comparison is much like organic…
In this day and age, social media isn’t just about connection and conversations — it’s a channel for customer acquisition, remarketing, and engaging existing fans for customer retention. Many e-commerce brands are ramping up or have an already-established investment in paid social media strategies, but what can small businesses with limited budgets do to compete? The answer is to leverage organic social media. What’s Organic Social Media? There’s no mastering social media with its ever-changing…
