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Optimize for mobile

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If you want to be a thriving e-commerce business for decades to come, embracing mobile marketing is essential. That means everything from ensuring that you have a mobile-friendly site to making mobile advertising a crucial part of your strategy. Today, more than half of all online shopping is done from a mobile device. Although this is a critical part of the e-commerce experience, a vast majority of shoppers have reported issues with mobile sites, which…

Everywhere you turn, from the morning commute, dinner with family, or date night with the significant other, there’s someone on their phone. According to the Pew Research Center, over 5 billion people are mobile, with more than half having smartphones. On average, people spend more than three hours a day on their phones and check them 58 times a day. It only makes sense for direct-to-consumer (D2C) brands to capitalize on this and utilize mobile…