Nowadays, it is not uncommon to use Google’s search engine to find specific products or services online. In 2020, Google decided to capitalize on this by making Google Shopping even easier for consumers to shop on Google. This feature is beneficial for ecommerce marketers as well. Now with Google Shopping, ecommerce companies can promote their products on Google for free and further their reach through paid promotions. By using the service for your ecommerce business,…
The time when a few big names dominated the beauty industry is officially no more. Now, thanks to growing interest in online shopping, the ecommerce cosmetics world has grown to nearly $94 billion, filled with various upstart ecommerce beauty brands focused on previously ignored or untapped corners of the market. This is great news for consumers, whose beauty routines are no longer dictated by the whims of a handful of corporate executives. It’s also good…
With many state shelter-in-place orders still in full effect, brands of all sizes are facing increasing challenges competing with big-box retailers. Help support smaller brands when you #shopsmall and make purchases directly from their e-commerce stores. 1.) There’s no getting around it: we’re all spending a lot more time inside. There’s no better time to invest in your comfort with a new fully organic mattress from Avocado, complete with up to 1,414 pocketed support coils…
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How clothing brand Echo Club House created high-performing e-commerce campaigns that convinced potential customers to actually convert.
