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Online Communities

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When cosmetic company Sephora sought to generate brand buzz, they didn’t just launch a new product or ad — they created Beauty Talk, a vibrant online community. Today, this dynamic digital forum is a hub for Sephora fans, who share beauty tips and seek advice from brand experts. At any given time, there are at least 70,000 members logged in and engaged. Community is essential to the way people live — and that applies to…