How one e-commerce website championed female empowerment to engage with their customer base and increase sales.
Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.
In order to effectively reach and convert your target customers you’ll want to ensure that you’re serving your ads to the right people at the right times.
With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.
Hours before Cyber Monday, Topo Designs reimagined their entire digital campaign to drive the most online sales in the brand’s history.
A riff from Doug’s guitar led to an online following of over 250,000 people, a consistent ROI of over 3x, and a lifestyle brand that dog owners love.
Rich Krolikowski is the E-commerce and digital marketing manager at Sunski, a San Francisco brand producing lightweight polarized sunglasses from recycled plastic.
Nav Salimian is the Head of Marketing for Claudio Lugli—a family-run clothing brand that’s gone from being a struggling High Street shop to a global ecommerce brand with campaigns seeing 27x ROI.
In the age of data, it’s more important than ever to know what’s working and what isn’t before making big decisions about our businesses. We’re here to help your attribution get up and running.
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