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Facebook first started offering ads in 2007 — three years after the company was founded — with only three options: branded Facebook pages, an ad system called Social Ads, and an interface “to gather insights into people’s activity on Facebook that marketers care about.” And the rest, as they say, is history. Today, Facebook Ads is a nearly $70-billion-a-year business with a plethora of options for the millions of brands that advertise on the platform.…

It’s September. Leaves are starting to turn, pumpkin spice is on the menu, football season is ramping up, and millions of marketers are clearing out their schedules to deal with the round-the-clock insanity that is the holiday advertising season.  Of course, 2020 isn’t like any other year. The rapid spread of COVID-19 has drastically reoriented the way commerce is done across the globe. Vast shutdowns and closures hit brick-and-mortar stores hard. But at the same…

Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…