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Digital marketers love throwing around the words “tracking pixel,” “marketing pixel,” “Facebook pixel,” or just “pixel.” For the unacquainted, the concept of a pixel may be confusing, especially when it’s discussed without context. But what is it, and why is it important?  Pixel Code? What’s That? Ever gone on a retailers’ website, added some things to your cart, closed the tab without checking out, and been bombarded with ads on social media reminding you that…

When Lou Montulli began his work on web browsers in the early 1990s, he became interested in restoring user sessions when they returned to visit a web page. Lou devised a way to store small data files locally to make it faster and easier for these users to pick up where they left off. He began describing these data files as “cookies,” a term commonly associated with certain operating systems and programming languages of the time. …

Facebook first started offering ads in 2007 — three years after the company was founded — with only three options: branded Facebook pages, an ad system called Social Ads, and an interface “to gather insights into people’s activity on Facebook that marketers care about.” And the rest, as they say, is history. Today, Facebook Ads is a nearly $70-billion-a-year business with a plethora of options for the millions of brands that advertise on the platform.…

It’s September. Leaves are starting to turn, pumpkin spice is on the menu, football season is ramping up, and millions of marketers are clearing out their schedules to deal with the round-the-clock insanity that is the holiday advertising season.  Of course, 2020 isn’t like any other year. The rapid spread of COVID-19 has drastically reoriented the way commerce is done across the globe. Vast shutdowns and closures hit brick-and-mortar stores hard. But at the same…

Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…